Ford F-Series Sales Up Two Percent In Q3 2024

Ford F-Series sales increased in the United States and Mexico during the third quarter of 2024.

Ford F-Series Sales - Q3 2024 - United States

In the United States, Ford F-Series deliveries totaled 191,267 units in Q3 2024, an increase of about 2 percent compared to 186,974 units sold in Q3 2023.

In the first nine months of the year, F-Series sales decreased about 6 percent to 528,028 units.

Ford F-Series Sales - Q3 2024 - Mexico

In Mexico, Ford F-Series deliveries totaled 3,648 units in Q3 2024, an increase of about 25 percent compared to 2,921 units sold in Q3 2023.

In the first nine months of the year, F-Series sales increased about 20 percent to 9,717 units.

Competitive Sales Comparison (USA)

Ford F-Series sales (see running Ford F-Series sales) continued its ongoing lead in the full-size pickup segment when ranked by sales volume during Q3 2024, posting a two percent bump to 191,267 units.

The Chevy Silverado (see running Chevy Silverado sales), followed in second, as usual, with a 10 percent dip to 129,302 units, while the Ram Pickup lineup placed third with a 19 percent slide to 89,140 units, and the GMC Sierra (see running GMC Sierra sales) took fourth with a 10 percent upswing to 80,226 units.

The Toyota Tundra followed in fifth with an 80 percent jump to 39,069 units. The all-electric Rivian R1T jumped ahead of all other EV trucks this time around, posted 11,700 deliveries as sales swelled 43 percent to place sixth. The all-electric Tesla Cybertruck, now in seventh, moved 7,500 units. The all-electric Ford F-150 Lightning (see running Ford F-150 Lightning sales) saw sales leap 104 percent for 7,162 deliveries to place eighth. The all-electric GMC Hummer EV Pickup (see running GMC Hummer EV Pickup sales, which now include sales of the SUV variant), took ninth with 4,305 deliveries as sales leapt 393 percent. The Nissan Titan placed 10^th with sales falling 18 percent to 3,976 units as it continues to be outpaced by EV offerings. Finally, the all-electric Chevy Silverado EV (see running Chevy Silverado EV sales) moved 1,995 units, joined this quarter by its corporate sibling, the all-new GMC Sierra EV (see running GMC Sierra EV sales), posting 387 deliveries.

Full-Size Pickup Truck Sales - Q3 2024 - USA

From a segment share standpoint, Ford F-Series sales maintained a 34 percent share. The Silverado followed with a 23 percent segment share, down three percentage points year-over-year, the Ram Pickup with a 16 percent share, down four percentage points, and the Sierra with a 14 percent segment share, up one percentage point. The Tundra posted a seven percent share, up three percentage points, while the rest of the field each held a two percent segment share or less.

Combining sales of the Chevy Silverado, which includes full-size light-duty and heavy-duty pickup trucks, plus medium-duty trucks, with those of the Silverado EV, along with the GMC Sierra, which includes light-duty and heavy-duty pickup trucks, with those of the Sierra EV, and the Hummer EV Pickup, gave GM a commanding 216,215 deliveries and 38 percent segment share, combined, outselling Ford by nearly 18K units. This maintains The General’s standing as the best-selling manufacturer of full-size pickups in America, selling nearly two out of every five full-size pickup trucks.

GM Full-Size Pickup Truck Sales - Q3 2024 - USA

The Ford F-Series lineup includes the ICE-based Ford F-150 light-duty and Ford Super Duty heavy-duty trucks. Sales of those models, along with the F-150 Lightning, gave The Blue Oval a cumulative 198,429 deliveries and 35 percent segment share to account for over a third of all deliveries in this space.

Ford Full-Size Pickup Truck Sales - Q3 2024 - USA

For informational purposes, we provide Honda Ridgeline sales below, as the model straddles the midsize and full-size pickup truck segments. This quarter, it again placed ahead of all the EV trucks.

Honda Ridgeline Sales - Q3 2024 - USA

Sales of the full-size pickup segment grew three percent to 566,029 units in Q3 2024, meaning that Ford F-Series sales matched the segment average.

The Ford Authority Take

As has been the case, Ford F-Series sales beat those of the Chevy Silverado and GMC Sierra on an individual basis, but GM models combined continue to outsell The Blue Oval. Totals include EV models from both automakers.

About Ford F-150

In September 2023, the refreshed 2024 Ford F-150 debuted featuring a new Pro Access Tailgate and standard EcoBoost. The range-topping Limited has now been replaced by the Platinum Plus, while the STX becomes its own trim level rather than an optional package, and each model receives its own unique styling updates and interior themes.

The full 2024 F-150 trim level lineup, then, includes the base model XL along with STX, XLT, Lariat, and King Ranch, plus Platinum and the new range-topping Platinum Plus, joined by the off-road-focused Tremor and Raptor/Raptor R.

Powertrain-wise, the previously standard 3.3L V6 is gone, replaced by the turbocharged Ford 2.7L V6 EcoBoost across the lineup. In an effort to boost sales, the 3.5L V6 PowerBoost hybrid is now a no-cost option over the standard, twin-turbocharged 3.5L V6 EcoBoost, as well. Notably, the 2024 F-150 hybrid gets a clever upgrade for a smoother ride.

About Ford F-150 Lightning

For 2024, the Ford F-150 Lightning drops two configurations. Yet, it adds a new Flash trim level, sitting above the XLT trim, as an option that bundles tech upgrades and the extended range battery at a more reasonable price. On the other end of the spectrum, The Blue Oval debuted the Platinum Black trim, with the F-150 Lightning being the first production Ford truck to feature a matte wrap.

The 2024 F-150 Lightning gains ActiveX seating for the Lariat trim, and the entire 2024 lineup gets a heat pump as standard, while dropping Active Park Assist 2.0.

At the beginning of the year, the Ford F-150 Lightning Switchgear debuted as new demonstrator, a performance off-roading EV pickup that channels the spirit of the Raptor that is another collaboration between RTR and Ford Performance.

The F-150 Lightning plant is to be idled from November to 2025 amid slower-than-expected demand for the EV pickup.

About Ford Super Duty

The 2024 Ford Super Duty arrives with a few small changes over the refreshed 2023 Ford Super Duty. One notable update is that 2024 Super Duty XL and XLT trim levels get Onboard Scales and Smart Hitch features. For 2023, the option was only available on the Lariat trim and up.