Ford Kuga Among Top 25 European Best Sellers Of October 2024

The Ford Kuga has long been a popular model across the UK and Europe, in both standard ICE and plug-in hybrid form. In fact, both of those vehicles routinely rank among the best-selling models in those parts of the world with each passing month, and that was once again the case in September and October. In fact, the Ford Kuga PHEV ranked as Europe’s fourth best-selling plug-in hybrid last month, and the regular model was the sixth best-selling new vehicle overall in the UK in October. The Ford Kuga also landed on the list of the most popular vehicles in Europe last month, too.

According to new data from JATO Dynamics, the Ford Kuga was the 22^nd best-selling new vehicle in Europe last month with 9,654 units sold – an eight percent decrease, year-over-year. It’s a bit better than September, when the Kuga ranked as the 23^rd best-selling new vehicle in Europe with 10,653 units sold, which represented a 15 percent year-over-year decrease for that model. The Ford Kuga was joined on this list once again by the Puma, which claimed the 18^th spot with 11,104 sales – a 21 percent year-over-year decrease.

As for the overall new vehicle market in Europe, sales remained essentially flat, coming in at 0.1 percent lower compared to October 2023 at 1,040,390 units. EV sales did increase by 6.7 percent, while ICE models rose by 0.7, though diesels and plug-in hybrids fell by 8.1 and 7.2 percent, respectively. Interestingly, success last month wasn’t too even between manufacturers, as Volkswagen Group posted an 11 percent increase in sales, while Stellantis plummeted by 17 percent. Regardless, it seems as if much of these sales are being fueled by incentives.

“As we head towards the end of the year, carmakers are increasingly rolling out discounts and deals to sell off any unsold stock,” said Felipe Munoz, Global Analyst at JATO Dynamics. “This is helping registration figures stabilize and shouldn’t be mistaken as an indication of market recovery. The strong performance of electric vehicles in Europe is welcome news, in particular for those manufacturers that already have a large electric offering.”