Ford Kuga Europe’s Fourth Best Selling PHEV Of October 2024

The Ford Kuga PHEV has long ranked as one of the best-selling plug-in hybrids in Europe, having wrapped up the first half of 2024 in second place, behind only the Volvo XC60. That success has continued over the past few months, but not quite to the degree that it had previously. In fact, for three consecutive years leading up to 2023, the Ford Kuga PHEV ranked as the top-selling such model in Europe. Now, that slight slip continued in the month of October, as the Kuga PHEV lost a bit of ground to its competition.

In August, the Ford Kuga PHEV ranked second in overall plug-in sales across Europe behind the BMW X1, but in September, it managed to retake the top spot, beating out the second-place XC60 by a few hundred units. Now, according to new data from JATO Dynamics, the Ford Kuga PHEV slipped to fourth place in October with 3,298 sales – a 29 percent year-over-year decrease. That places the Kuga behind the XC60, X1, and Volkswagen Tiguan this time around.

As for the overall new vehicle market in Europe, sales remained essentially flat, coming in at 0.1 percent lower compared to October 2023 at 1,040,390 units. EV sales did increase by 6.7 percent, while ICE models rose by 0.7, though diesels and plug-in hybrids fell by 8.1 and 7.2 percent, respectively. Interestingly, success last month wasn’t too even between manufacturers, as Volkswagen Group posted an 11 percent increase in sales, while Stellantis plummeted by 17 percent. Regardless, it seems as if much of these sales are being fueled by incentives.

“As we head towards the end of the year, carmakers are increasingly rolling out discounts and deals to sell off any unsold stock,” said Felipe Munoz, Global Analyst at JATO Dynamics. “This is helping registration figures stabilize and shouldn’t be mistaken as an indication of market recovery. The strong performance of electric vehicles in Europe is welcome news, in particular for those manufacturers that already have a large electric offering.”