Ford Mustang Mach-E sales decreased in the United States while recording 28 deliveries in Mexico during the third quarter of 2024.
Ford Mustang Mach-E Sales - Q3 2024 - United States
In the United States, Ford Mustang Mach-E deliveries totaled 13,392 units in Q3 2024, a decrease of about 10 percent compared to 14,842 units sold in Q3 2023.In the first nine months of the year, Mustang Mach-E sales increased about 23 percent to 35,626 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG MACH-E | -9.77% | 13,392 | 14,842 | +23.35% | 35,626 | 28,882 |
Ford Mustang Mach-E Sales - Q3 2024 - Mexico
In Mexico, Ford Mustang Mach-E deliveries totaled 28 units in Q3 2024, an increase of about 211 percent compared to 9 units sold in Q3 2023.In the first nine months of the year, Mustang Mach-E sales increased about 113 percent to 100 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG MACH-E | +211.11% | 28 | 9 | +112.77% | 100 | 47 |
Competitive Sales Comparison (USA)
Sales of the Ford Mustang Mach-E (see running Ford Mustang Mach-E sales) slipped 10 percent in Q3 2024 to 13,392 deliveries, enabling the vehicle to continue leading its direct competitive set.
The Ioniq 5 crossover, one of four entries in this segment from the Hyundai-Kia conglomerate, took second place, with flat sales totaling 11,590 units. The two newest models from GM followed, with the Chevy Equinox EV (see running Chevy Equinox EV sales) jumping up to third from last place with 9,772 deliveries and the Chevy Blazer EV (see running Chevy Blazer EV sales) in fourth with 7,998 sales. The Kia EV9 moved up to fifth place with 6,299 deliveries, while the Nissan Ariya, one of two entries from Nissan, took sixth with a 23 percent uptick in sales to 5,552 units. The Kia EV6 placed seventh with a 22 percent dip to 5,044 units. The Volkswagen ID.4 saw sales drop 58 percent to 4,518 units to place eighth. The Nissan Leaf, in ninth, posted a 188 percent leap in sales for 4,514 deliveries, while the Toyota bZ4X rounded out the top ten with a 117 percent jump moving 7,571 units. The Subaru Solterra followed in 11th with a 34 percent bump to 3,752 units. The bZ4X and Solterra share the same platform, having been jointly developed by Toyota and Subaru. The Hyundai Ioniq 6 sedan took 12th with a 57 percent downturn to 2,185 units. Finally, the discontinued Chevy Bolt family, comprised of the Chevy Bolt EV (see running Chevy Bolt EV sales) the Chevy Bolt EUV (see running Chevy Bolt EUV sales), saw 168 deliveries; sales of both Bolt models are reflected on the Bolt EV line.
Sales Numbers - Mainstream BEVs - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG MACH-E | -9.77% | 13,392 | 14,842 | 17% | 22% | +23.35% | 35,626 | 28,882 |
| HYUNDAI IONIQ 5 | -0.64% | 11,590 | 11,665 | 15% | 18% | +19.81% | 30,318 | 25,306 |
| CHEVROLET EQUINOX EV | * | 9,772 | * | 12% | 0% | * | 10,785 | 0 |
| CHEVROLET BLAZER EV | +42,016.90% | 7,998 | 19 | 10% | 0% | +80,068.42% | 15,232 | 19 |
| KIA EV9 | * | 6,299 | * | 8% | 0% | * | 15,970 | 0 |
| NISSAN ARIYA | +23.27% | 5,552 | 4,504 | 7% | 7% | +53.59% | 14,897 | 9,699 |
| KIA EV6 | -22.04% | 5,044 | 6,470 | 6% | 10% | +8.02% | 15,985 | 14,798 |
| VOLKSWAGEN ID.4 | -57.80% | 4,518 | 10,707 | 6% | 16% | -39.70% | 16,375 | 27,155 |
| NISSAN LEAF | +187.52% | 4,514 | 1,570 | 6% | 2% | +30.62% | 7,581 | 5,804 |
| TOYOTA BZ4X | +116.72% | 4,109 | 1,896 | 5% | 3% | +109.33% | 13,577 | 6,486 |
| SUBARU SOLTERRA | +34.43% | 3,752 | 2,791 | 5% | 4% | +58.55% | 9,137 | 5,763 |
| HYUNDAI IONIQ 6 | -56.93% | 2,185 | 5,073 | 3% | 8% | +9.37% | 9,097 | 8,318 |
| CHEVROLET BOLT EV | -97.61% | 168 | 7,042 | 0% | 11% | -55.71% | 8,582 | 19,375 |
| TOTAL | +18.50% | 78,893 | 66,579 | +34.01% | 203,162 | 151,605 |
From a segment share standpoint, the Mustang Mach-E led again the segment with a 17 percent share, while the Ioniq 5 earned a 16 percent share. The Equinox EV followed with a 12 percent share and the Blazer EV with a 10 percent share. All remaining entries earned a single digit segment share.
Overall, the mainstream battery electric vehicle space expanded 19 percent to 78,893 units during Q3 2024.
The Mustang Mach-E competes in the mainstream electric vehicles (EV) segment, in which we currently include mainstream (non-luxury) BEVs including crossovers, hatchbacks, and sedans (but not sedans and large SUVs). As more EVs enter the market, there will enough similar vehicle types competing against each other to warrant a specific segment. At that time, we are combining mainstream EVs into on space, while excluding pickup trucks. Beyond the mainstream EV segment being discussed here, the remaining EV segment is the premium EV market that contains models from Tesla, Audi, Porsche, BMW, Mercedes-Benz, Lucid, Cadillac, Jaguar, Genesis, Polestar, and Fisker. Accordingly, we are not including Tesla models in the mainstream EVs sales analysis, since they are premium/luxury models.
Combined sales of the Tesla Model Y and Model 3 decreased nine percent to 133,000 deliveries.
Sales Numbers - Tesla Mainstream EVs - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TESLA MODEL Y | +9.57% | 103,000 | 94,000 | 77% | 64% | +9.67% | 312,000 | 284,500 |
| TESLA MODEL 3 | -42.31% | 30,000 | 52,000 | 23% | 36% | -41.21% | 102,000 | 173,500 |
| TOTAL | -8.90% | 133,000 | 146,000 | -9.61% | 414,000 | 458,000 |
It’s also worth noting that Hyundai and Kia offer EV models which include variants with an internal combustion engine (ICE) and/or hybrid (HEV) and/or plug-in hybrid (PHEV) version. That includes the Hyundai Kona and Hyundai Ioniq (without a number), along with the Kia Niro. Consequently these models do not offer a direct comparison to the Mustang Mach-E. As a result, these particular Hyundai and Kia models are not included in our analysis. A related Hyundai model, the similarly named Ioniq 5, is all-electric, replacing the original Ioniq. While the Ioniq 5 is a crossover, the similarly named Ioniq 6 is an all-electric sedan.
The Ford Authority Take
Ford Mustang Mach-E sales remained in the lead in the growing mainstream electric utility vehicle space in spite of increased competition. The Hyundai Motor Group fields four EV models here, as does crosstown rival Chevy, though the Chevy Bolt duo has been discontinued, with a replacement on target for the 2026 model year.
Mustang Mach-E production decreased in July but increased in August, and its sales performance during Q3 continues to show that it can hold its own in the space.
About Ford Mustang Mach-E
For 2024, the first-ever Mustang Mach-E Rally debuts as an off-road-capable EV, looking the part with a unique front fascia, fog lights, a hatch-mounted rear wing, stripes, and a black-painted roof. Meanwhile, the 2024 Ford Mustang Mach-E GT debuts a new Bronze Appearance Package along with optional bronze wheels, with an example recently spotted in the wild.
Meanwhile, the 2024 Mustang Mach-E Premium gets a new standard roof to replace the now-optional panoramic fixed-glass roof. Additionally, the revised 2024 lineup gets a new electric motor and extended range.
2024 Ford Mustang Mach-E Rally
Additionally, the 2024 Mustang Mach-E lineup drops the California Route 1 trim as well as the Nite Pony Package and the GT Performance Edition, though the 2024 Mustang Mach-E GT gains most of the upgrades from that package as standard, like the MagneRide system – but not the increased torque offered by the Performance Edition.
Here are all the 2024 Mustang Mach-E packages explained.
The 2025 Ford Mustang Mach-E brings significant updates, while a Mustang Mach-E redesign is on track for a 2027 debut according to a report.
About The Numbers
- All percent change figures compared to Ford Mustang Mach-E sales in Q3 2023, except if noted
- In the United States, there were 76 selling days for Q3 2024 and 78 selling days for Q3 2023
Comment
The new Chevy Equinox EV is catching up and may pass the Mustang Mach-E next year. And soon the Cadillac Optiq will be added to this list. Coincidentally, these three are all assembled in Mexico. They are all American since Mexico is in North America together with the U.S.