Since it originally launched a few years ago, the Ford Puma has remained a regular on the list of Europe’s best-selling new vehicles. This continued to be the case over the past couple of months, as the Ford Puma ranked tenth on that list in September with 15,141 sales, after which it followed up that performance by coming in second place in overall sales in the UK, specifically, in October – though it’s also in first place there through the first 10 months of the year. Now, we have October sales data for Europe, and it reveals that the Ford Puma continues to rank among the best-selling new vehicles in the region.
According to JATO Dynamics, the Ford Puma dropped a bit in October, down to the 18th spot with 11,104 sales – a 21 percent year-over-year decrease. That places it behind a number of rivals, as well as the first-place Dacia Sandero, which topped the list last month after recording 21,740 sales. Regardless, along with the Puma’s continued success, the Ford Kuga PHEV also ranked as the fourth best-selling plug-in hybrid across Europe in October, too.
As for the overall new vehicle market in Europe, sales remained essentially flat, coming in at 0.1 percent lower compared to October 2023 at 1,040,390 units. EV sales did increase by 6.7 percent, while ICE models rose by 0.7, though diesels and plug-in hybrids fell by 8.1 and 7.2 percent, respectively. Interestingly, success last month wasn’t too even between manufacturers, as Volkswagen Group posted an 11 percent increase in sales, while Stellantis plummeted by 17 percent. Regardless, it seems as if much of these sales are being fueled by incentives.
As we head towards the end of the year, carmakers are increasingly rolling out discounts and deals to sell off any unsold stock,” said Felipe Munoz, Global Analyst at JATO Dynamics. “This is helping registration figures stabilize and shouldn’t be mistaken as an indication of market recovery. The strong performance of electric vehicles in Europe is welcome news, in particular for those manufacturers that already have a large electric offering.”
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