It’s been about three years since the Blue Oval rolled out an ambitious EV product roadmap that included a set of three row EVs, and the announcement of a second generation electric Ford F-150 – and less than six months since those plans were scuttled or pushed back by 12 months. The latest pivot now involves Ford selling a broad mix of gasoline, hybrid, and fully electric vehicles while working to a low cost EV platform to better compete against Chinese manufacturers. Currently, this new platform will debut on a midsize Ford EV pickup that no one outside the company knew existed until this year. But when it debuts in 2027, CEO Jim Farley says it will be extraordinary.
“In 40 years in the industry, I’ve seen a lot of game changer products, but the midsize electric pickup designed by our California team has got to be one of the most exciting. It’s incredible package and consumer technology for a segment we know well. It matches the cost structure of any Chinese auto manufacturer building in Mexico in the future. How do we know that? Because 60% of the BOM [Bill of Materials] has already been quoted,” Jim Farley said at the beginning of the Ford Q3 2024 earning call.
This is not the first time Farley has touted a Ford EV that has yet to debut publicly, as he previously stated that the future F-Series EV is like the Millennium Falcon. He also declared it to be better than the Tesla Cybertruck. That pickup has been pushed back to 2027 as demand for electric trucks has waned and prompted the automaker to pause Ford F-150 Lightning production through early 2025.
At this point, it is unclear if the midsize Ford EV pickup will utilize the Ranger name, but it will be an extremely important vehicle for the company, as Farley says the automaker has bet everything on the low cost platform that will underpin the pickup. That architecture is expected to allow the company to sell its future EVs at “hybrid premium” pricing, essentially matching the cost of their gasoline counterparts.
Comments
More BS from Farkle, I mean Farley. haha
More BS from Bob. Every EV story. Every time.
Grow up man, you’re not a king and other people (gasp) like different things than you. Farley and Ford are responding to that dynamic
When did we hear that before?
The “Millennium Farley” I mean Falcon. On A Ranger platform?? What is “hybrid-premium”?? I’m still looking towards the new ICE engines with new fuels that will still perform like a gas engine. Maybe that’ll happen and really be a game-changer. Maybe not. Never can tell anymore if anything is going to actually change the game. EV’s?? I don’t think so. Not in this country.
You’ve clearly never driven an EV. Why else would you want something that has worse performance, worse efficiency, and more maintenance? The only thing gas has going for it is fueling speed and noise.
I’d rather spend 5 minutes refuelling at a gas station for a full tank than 30 mins or more at a charging station only to get an 80 % charge. Speaking of maintenance, all those wonderful savings are wiped out when you have to buy a $2000 set of tires twice as fast as with an ICE vehicle
According to Farley the F150 Lighting was a game changer.
Well, we’ve got Jimbo focusing on EVs and racing exclusively and Billy Boy penning a forward to a book about ridiculousness…ya think maybe it’s time for both to take a permanent trip to a remote island?
It could be worse- look at gm
Drug users do run in the Farley family. In all seriousness its time for Farley to go. Why Bill Ford allows this clown to take Ford down the drain is beyond me
There is no market for EV’s in the US. The CEO of Hertz prove it, your losses on everyone you build prove it. STOP TALKING EV’S. Hide it all somewhere and stop begging for the federal dole. If there is a market in the future the business case relying on it will allow move forward.
500 miles range, 10 minute charge, 200 miles range extender, or better yet hybrid.
For the next 4 years there won’t be a nickel of fed money for any of this which is as it should be.
As a satisfied Ford Edge owner, I’m sad to see Ford work so hard to make sure it doesn’t offer any vehicle I’m interested in.
I would never buy an e-vehicle unless each automobile dealer/manufacturer comes up with batteries recycling depot plants with customer incentives benefits towards newer e-vehicles???