It’s been about three years since the Blue Oval rolled out an ambitious EV product roadmap that included a set of three row EVs, and the announcement of a second generation electric Ford F-150 – and less than six months since those plans were scuttled or pushed back by 12 months. The latest pivot now involves Ford selling a broad mix of gasoline, hybrid, and fully electric vehicles while working to a low cost EV platform to better compete against Chinese manufacturers. Currently, this new platform will debut on a midsize Ford EV pickup that no one outside the company knew existed until this year. But when it debuts in 2027, CEO Jim Farley says it will be extraordinary.
“In 40 years in the industry, I’ve seen a lot of game changer products, but the midsize electric pickup designed by our California team has got to be one of the most exciting. It’s incredible package and consumer technology for a segment we know well. It matches the cost structure of any Chinese auto manufacturer building in Mexico in the future. How do we know that? Because 60% of the BOM [Bill of Materials] has already been quoted,” Jim Farley said at the beginning of the Ford Q3 2024 earning call.
This is not the first time Farley has touted a Ford EV that has yet to debut publicly, as he previously stated that the future F-Series EV is like the Millennium Falcon. He also declared it to be better than the Tesla Cybertruck. That pickup has been pushed back to 2027 as demand for electric trucks has waned and prompted the automaker to pause Ford F-150 Lightning production through early 2025.
At this point, it is unclear if the midsize Ford EV pickup will utilize the Ranger name, but it will be an extremely important vehicle for the company, as Farley says the automaker has bet everything on the low cost platform that will underpin the pickup. That architecture is expected to allow the company to sell its future EVs at “hybrid premium” pricing, essentially matching the cost of their gasoline counterparts.
Comments
More BS from Farkle, I mean Farley. haha
More BS from Bob. Every EV story. Every time.
Grow up man, you’re not a king and other people (gasp) like different things than you. Farley and Ford are responding to that dynamic
I hope they come out with a PHEV that has an electric range of at least 80 miles, and I would buy 3 of those for myself, daughter, and wife. Something in the maverick or ranger line.
Farley is a moron. He is running Ford straight to the grave.
100%
When did we hear that before?
The “Millennium Farley” I mean Falcon. On A Ranger platform?? What is “hybrid-premium”?? I’m still looking towards the new ICE engines with new fuels that will still perform like a gas engine. Maybe that’ll happen and really be a game-changer. Maybe not. Never can tell anymore if anything is going to actually change the game. EV’s?? I don’t think so. Not in this country.
The Lightning and most other EVs already greatly exceed the performance of ICE vehicles. As a city truck or towing less than 100 miles I’d take one any day over any ICE.
The problem with them is towing range, charging speed and inconvenience of availability on long trips, and of course the cost still.
You’ve clearly never driven an EV. Why else would you want something that has worse performance, worse efficiency, and more maintenance? The only thing gas has going for it is fueling speed and noise.
I’d rather spend 5 minutes refuelling at a gas station for a full tank than 30 mins or more at a charging station only to get an 80 % charge. Speaking of maintenance, all those wonderful savings are wiped out when you have to buy a $2000 set of tires twice as fast as with an ICE vehicle
Fueling speed is vastly overrated. Most drivers never need to recharge other than at home, at night while they sleep. Same as your cellphone.
People vastly overrate the importance of range, anything over 250 miles covers 99% of daily vehicle use. The cost savings of daily EV driving more than pay for the cost to rent a vehicle and/or fly for 2 or 3 annual road trips.
According to Farley the F150 Lighting was a game changer.
Have you driven one?
It was.
Surely not experiencing this tire wear issue with the EVs I’m driving. Now if I was treating every traffic light as a drag race – probably.
Tires don’t wear out any quicker. Truck isn’t that much heavier than an ICE truck similarly equipped. In fact, because the truck’s suspension is fully independant, would not be shocked if the tread wears more evenly, and tires actually last longer.
We’ve owned a MachE for over 3 years . Cost us $20.00 per month for @700 miles of use. Charge it on a 20a 120v garage outlet. Very Fast, smooth, quiet . Tires costless than my Chevy Silverado . No maintenance so far …at all . Won’t be buying another ICE vehicle .
I own a 2021 MachE, it costs $20.00 a Month in electricity to go @ 700 miles . No maintenance. A set of new tires is the same or less than my ChevySilverado . FAST, smooth ,quiet. It’s 20 degrees here … Instant heat . Last year at 5 degrees … No problem . I charge it in our garage on a 120v 20 amp regular outlet. Don’t let the oil and gas propaganda win
Well, we’ve got Jimbo focusing on EVs and racing exclusively and Billy Boy penning a forward to a book about ridiculousness…ya think maybe it’s time for both to take a permanent trip to a remote island?
It could be worse- look at gm
Barra and Farley are living on borrowed time. Wait till the $7500 goes away on Jan. 20. The problem is charging…not the vehicle
Drug users do run in the Farley family. In all seriousness its time for Farley to go. Why Bill Ford allows this clown to take Ford down the drain is beyond me
They need to bring back Alan Mulally. He was the best thing to happen to Ford over the past 20 years.
The Lighting was a game changer according to Farley
Didn’t Ford say the same thing about the Lightning. The only way it changed the game was it knocked the pieces off the board and half of them rolled under the couch. They can’t give them away in Alberta.
There is no market for EV’s in the US. The CEO of Hertz prove it, your losses on everyone you build prove it. STOP TALKING EV’S. Hide it all somewhere and stop begging for the federal dole. If there is a market in the future the business case relying on it will allow move forward.
500 miles range, 10 minute charge, 200 miles range extender, or better yet hybrid.
For the next 4 years there won’t be a nickel of fed money for any of this which is as it should be.
You do realize that oil companies are heavily subsidized with tax payers money and always have been. The rest of the world understands that BEV’s are the future, but people with your mindset will take a little longer.
Batteries are getting much better year over year and cheaper to make and that trend will continue.
Read a little and you might be surprised.
I’m being serious here… Do you or anyone you know want an electric pickup truck? Or any electric vehicle for that matter???
As a satisfied Ford Edge owner, I’m sad to see Ford work so hard to make sure it doesn’t offer any vehicle I’m interested in.
The future of personal transportation and light trucks is electric. Just as the hostlers, feed salesmen and buggy whip makers proclaimed “that new-fangled horseless carriage will never replace Old Dobbin!” their modern day counterparts don’t get mad if anyone even talks about EV’s. They lie, misrepresent facts and do everything they can to spread Fear, Uncertainty and Doubt. It will be to no avail. All you have to do is spend 10 minutes driving an EV to know it’s more fun on the road. All you have to do is spend 6 months living with an EV to know it’s MORE convenient to fuel and run than an ICEV. The current people who have EV’s living rent free in their heads can keep trolling, but their grandchildren will wonder why anyone EVER wanted a gas guzzler for anything smaller than a cargo van. Okay trolls, I’ve thrown you a big chunk of red meat. Let the feeding frenzy begin!!!
I would never buy an e-vehicle unless each automobile dealer/manufacturer comes up with batteries recycling depot plants with customer incentives benefits towards newer e-vehicles???
I am a 72 year old man who has been a loyal Ford customer my entire life. However, with the price of new vehicles going up
Every year I wonder if I will be able to afford a new truck again.
Yes, I own a Ford Lightning. Best vehicle I have ever driven and I have bought/leased all major truck brands in ICE over the last 45 years. Just like EVERY vehicle, there is a market out there for them all. I for one will never go back to an ICE, but please continue to do what is best for you and shut up about my choice!
And yes, $20 a month for fuel is ACCURATE. Here is the math for you doubters:
-340 mile full range.
-131 KWH battery.
-$.05 per KWH to charge here in Iowa during non-peak hours.
-131 x .05 =$6.55 for 340 miles.
-I Drive 900-1000 miles a month, which is 3 full charges.
-$6.55 x 3 full charges = $19.65.
My Ford Lightning Pro cost $54,000. No more expensive than an ICE.
Yes, THE DEALER got a $7500 tax break. Deal with it. You ICE people get a tax break with every ounce of gas you burn.