Ford Bronco Sport sales increased in the United States and Argentina but decreased in Mexico and Colombia during the third quarter of 2024, with 673 deliveries recorded in Brazil.
Ford Bronco Sport Sales - Q3 2024 - United States
In the United States, Ford Bronco Sport deliveries totaled 34,603 units in Q3 2024, an increase of about 4 percent compared to 33,232 units sold in Q3 2023.In the first nine months of the year, Bronco Sport sales decreased about 2 percent to 94,357 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +4.13% | 34,603 | 33,232 | -2.09% | 94,357 | 96,375 |
Ford Bronco Sport Sales - Q3 2024 - Mexico
In Mexico, Ford Bronco Sport deliveries totaled 511 units in Q3 2024, a decrease of about 38 percent compared to 823 units sold in Q3 2023.In the first nine months of the year, Bronco Sport sales decreased about 27 percent to 1,948 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -37.91% | 511 | 823 | -27.12% | 1,948 | 2,673 |
Ford Bronco Sport Sales - Q3 2024 - Brazil
In Brazil, Ford Bronco Sport deliveries totaled 673 units in Q3 2024.In the first nine months of the year, Bronco Sport sales totaled 1,738 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | * | 673 | * | * | 1,738 | 0 |
Ford Bronco Sport Sales - Q3 2024 - Argentina
In Argentina, Ford Bronco Sport deliveries totaled 432 units in Q3 2024, an increase of about 433 percent compared to 81 units sold in Q3 2023.In the first nine months of the year, Bronco Sport sales increased about 32 percent to 992 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +433.33% | 432 | 81 | +32.44% | 992 | 749 |
Ford Bronco Sport Sales - Q3 2024 - Colombia
In Colombia, Ford Bronco Sport deliveries totaled 151 units in Q3 2024, a decrease of about 11 percent compared to 169 units sold in Q3 2023.In the first nine months of the year, Bronco Sport sales increased about 44 percent to 482 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -10.65% | 151 | 169 | +44.31% | 482 | 334 |
Competitive Sales Comparison (USA)
Sales of the Ford Bronco Sport grew four percent to 34,603 units during Q3 2024, moving the rugged crossover up a spot from the previous quarter to tenth place by sales volume among 16 nameplates in the mainstream C-segment crossover segment.
The Toyota RAV4 remained at the top with a 34 percent upswing on a year-over-year basis to 102,036 units. The Honda CR-V followed close behind in second place with a three percent bump to 101,960 units. The RAV4 and CR-V were the only two models to surpass 100K deliveries. The Hyundai Tucson, the first of two entries from the Hyundai-Kia conglomerate, followed in a distant third with a two percent uptick to 53,801 units. The Subaru Crosstrek, the first of two segment entries from Subaru, took fourth with a 36 percent jump to 52,347 units. Rounding out the top five, the Nissan Rogue saw sales drop 24 percent for 47,996 deliveries, while the Kia Sportage, the second model from Hyundai-Kia, placed sixth with a nine percent bump to 38,905 units. The Subaru Forester, the second segment entry from Subaru, took seventh with a 17 percent dip to 37,249 units. The Chevy Equinox (see running Chevy Equinox sales), the first of two models from crosstown rival GM, fell several spots due to its generational changeover to place eighth with a 23 percent downturn to 37,068 units. The two entries from The Blue Oval followed, with the Ford Escape (see running Ford Escape sales) in ninth with a seven percent slip to 35,938 units and the Bronco Sport (see running Ford Bronco Sport sales) rounding out the top ten.
Sales Numbers - Mainstream C-Segment Crossovers - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +34.40% | 102,036 | 75,919 | 16% | 12% | +15.69% | 350,331 | 302,831 |
| HONDA CR-V | +3.35% | 101,960 | 98,654 | 16% | 16% | +13.65% | 298,164 | 262,351 |
| HYUNDAI TUCSON | +2.30% | 53,801 | 52,589 | 9% | 9% | -4.72% | 145,947 | 153,180 |
| SUBARU CROSSTREK | +35.96% | 52,347 | 38,502 | 8% | 6% | +15.02% | 131,847 | 114,632 |
| NISSAN ROGUE | -24.23% | 47,996 | 63,346 | 8% | 10% | -10.39% | 189,156 | 211,091 |
| KIA SPORTAGE | +8.99% | 38,905 | 35,695 | 6% | 6% | +10.39% | 118,758 | 107,584 |
| SUBARU FORESTER | -17.29% | 37,249 | 45,035 | 6% | 7% | +22.34% | 130,098 | 106,345 |
| CHEVROLET EQUINOX | -23.24% | 37,068 | 48,291 | 6% | 8% | -6.89% | 143,523 | 154,142 |
| FORD ESCAPE | -7.31% | 35,938 | 38,774 | 6% | 6% | +6.62% | 110,476 | 103,613 |
| FORD BRONCO SPORT | +4.13% | 34,603 | 33,232 | 6% | 5% | -2.09% | 94,357 | 96,375 |
| MAZDA CX-5 | -5.56% | 33,841 | 35,834 | 5% | 6% | -10.19% | 104,055 | 115,855 |
| VOLKSWAGEN TIGUAN | +25.52% | 21,231 | 16,914 | 3% | 3% | +14.71% | 63,895 | 55,699 |
| GMC TERRAIN | -4.93% | 16,164 | 17,003 | 3% | 3% | +19.51% | 65,287 | 54,628 |
| MITSUBISHI ECLIPSE CROSS | +26.73% | 4,196 | 3,311 | 1% | 1% | +33.23% | 10,184 | 7,644 |
| MINI COUNTRYMAN | -16.35% | 2,481 | 2,966 | 0% | 0% | -16.38% | 6,876 | 8,223 |
| JEEP CHEROKEE | -88.55% | 435 | 3,798 | 0% | 1% | -88.70% | 2,600 | 23,017 |
| TOTAL | +1.70% | 620,251 | 609,863 | +4.71% | 1,965,554 | 1,877,210 |
In terms of segment share, the Bronco Sport earned a six percent share, up one percentage point year-over-year. The RAV4 posted a 16 percent segment share, up four percentage points, while the CR-V maintained a 16 percent share, and the Tucson maintained a nine percent share. The Crosstrek and Rogue both held an eight percent share, up and down two percentage points, respectively. The Sportage, Forester, Equinox, and Escape each earned a six percent share. Meanwhile, the Terrain maintained a share of three percent.
The mainstream C-crossover segment expanded two percent to 620,251 units, meaning Ford Bronco Sport sales slightly outperformed the segment average.
Combining sales of the Ford Escape and the Bronco Sport gave The Blue Oval 70,541 deliveries for a 12 percent segment share.
Sales Numbers - Ford Mainstream Compact Crossovers - Q3 2024 - United States
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD BRONCO SPORT | +4.13% | 34,603 | 33,232 | 49% | 46% | -2.09% | 94,357 | 96,375 |
| FORD ESCAPE | -7.31% | 35,938 | 38,774 | 51% | 54% | +6.62% | 110,476 | 103,613 |
| TOTAL | -2.03% | 70,541 | 72,006 | +2.42% | 204,833 | 199,988 |
Sales of the two Subaru entries increased seven percent to 89,596 units for a 14.4 percent share, roughly 2.5 percentage points higher than Ford.
Sales Numbers - Subaru Mainstream Compact Crossovers - Q3 2024 - United States
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| SUBARU CROSSTREK | +35.96% | 52,347 | 38,502 | 58% | 46% | +15.02% | 131,847 | 114,632 |
| SUBARU FORESTER | -17.29% | 37,249 | 45,035 | 42% | 54% | +22.34% | 130,098 | 106,345 |
| TOTAL | +7.25% | 89,596 | 83,537 | +18.54% | 261,945 | 220,977 |
GM recorded an 18 percent drop in sales volume to 53,232 units for an 8.5 percent segment share – below Ford’s two entries.
Sales Numbers - GM Mainstream Compact Crossovers - Q3 2024 - United States
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EQUINOX | -23.24% | 37,068 | 48,291 | 70% | 74% | -6.89% | 143,523 | 154,142 |
| GMC TERRAIN | -4.93% | 16,164 | 17,003 | 30% | 26% | +19.51% | 65,287 | 54,628 |
| TOTAL | -18.47% | 53,232 | 65,294 | +0.02% | 208,810 | 208,770 |
The two entries from Hyundai-Kia recorded a combined 92,706 deliveries for a 15 percent segment share.
Sales Numbers - Hyundai-Kia Mainstream Compact Crossovers - Q3 2024 - United States
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| HYUNDAI TUCSON | +2.30% | 53,801 | 52,589 | 58% | 60% | -4.72% | 145,947 | 153,180 |
| KIA SPORTAGE | +8.99% | 38,905 | 35,695 | 42% | 40% | +10.39% | 118,758 | 107,584 |
| TOTAL | +5.01% | 92,706 | 88,284 | +1.51% | 264,705 | 260,764 |
The Ford Authority Take
Healthy demand and sufficient levels of on-hand inventory were enough to move the Ford Bronco Sport up on spot in the sales rankings among 16 entries during Q3 2024.
We fully expect Bronco Sales to continue improving once the refreshed 2025 model arrives at dealerships later this year.
Additionally, combined sales of the Bronco Sport with those of the Ford Escape puts The Blue Oval in the top five overall.
About Ford Bronco Sport
The 2024 Ford Bronco Sport ushers in a handful of changes and updates over the 2023 model year, ditching its SecuriCode keyless entry keypad and replacing it with a dealer installed option, dropping four exterior colors and replacing them with two others, while losing its windshield wiper de-icer feature. The 2024 model year also drops the Heritage Limited and entry-level Base trim levels from the lineup, with the Big Bend becoming the lowest-priced, entry-level variant.
Yet the 2024 Bronco Sport offers several new packages and options to spice up the rugged crossover, including the Black Appearance Package, the retro-themed Free Wheeling Package and Blue Free Wheeling Package, a new Ford Bronco Sport Heritage Limited Edition Badge Kit, and a new smoked chrome Blue Oval badge.
The 2024 Bronco Sport keeps the two engine options, namely the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard with the Base, Big Bend, and Outer Banks trim levels, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque, while the 2.0L engine puts out a more impressive 250 horsepower as well as 277 pound-feet of torque, but it’s standard exclusively on the range-topping Badlands trim.
2025 Ford Bronco Sport Badlands with new Sasquatch Package
The refreshed 2025 Ford Bronco Sport recently debuted with a Sasquatch Package and new tech, while also dropping three exterior colors but adding two new hues.
- Check out our 2025 Bronco Sport package guide and 2025 Bronco Sport wheels lineup
Production of the 2025 Ford Bronco Sport kicked off in November.
About The Numbers
- All percent change figures compared to Bronco Sport sales for Q3 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q3 2024 and 78 selling days for Q3 2023
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