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Ford E-Transit Outsells GM BrightDrop But Behind Rivian During Q3 2024

Ford E-Transit sales increased in the United States and Mexico during the third quarter of 2024, with one delivery recorded in Brazil and two in Colombia.

Ford E-Transit Sales - Q3 2024 - United States

In the United States, Ford E-Transit deliveries totaled 2,955 units in Q3 2024, an increase of about 13 percent compared to 2,617 units sold in Q3 2023.

In the first nine months of the year, E-Transit sales increased about 67 percent to 9,256 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
E-TRANSIT +12.92% 2,955 2,617 +67.41% 9,256 5,529

Ford E-Transit Sales - Q3 2024 - Mexico

In Mexico, Ford E-Transit deliveries totaled 715 units in Q3 2024, an increase of about 15 percent compared to 620 units sold in Q3 2023.

In the first nine months of the year, E-Transit sales increased about 24 percent to 807 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
E-TRANSIT +15.32% 715 620 +23.77% 807 652

Ford E-Transit Sales - Q3 2024 - Brazil

In Brazil, Ford E-Transit deliveries totaled 1 units in Q3 2024.

In the first nine months of the year, E-Transit sales totaled 103 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
E-TRANSIT * 1 * * 103 *

Ford E-Transit Sales - Q3 2024 - Colombia

In Colombia, Ford E-Transit deliveries totaled 2 units in Q3 2024.

In the first nine months of the year, E-Transit sales totaled 5 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
E-TRANSIT * 2 * * 5 0

Side profile of Ford E-Transit.

Competitive Sales Comparison (USA)

With 2,995 deliveries, Ford E-Transit sales place it in the middle of its competitors during Q3 2024.

Rivian led the electric vans space with its EDV/Delivery 700 and EDV/Delivery 500 models combining for 5K sales to account for 61 percent of all segment volume. The all-electric Chevy BrightDrop vans, namely the Zevo 600 and Zevo 400, cumulatively moved 246 units this quarter.

Sales Numbers - Electric Vans - Q3 2024
Model Q3 2024 / Q3 2023 Q3 2024 Q3 2023 YTD 2024 / YTD 2023 YTD 2024 YTD 2023
RIVIAN EDV 500/700 +2400% 5,000 200 +193.2% 8,366 2,853
FORD E-TRANSIT +12.9% 2,955 2,617 +67.4% 9,256 5,529
GM BRIGHTDROP +602.9% 246 35 +197.9% 992 333
Total +187.6% 8,201 2,852 +113.6% 18,614 8,715

FoMoCo currently offers three EVs on sale, with the Ford E-Transit cargo van joined by the F-150 Lightning full-size pickup truck and Ford Mustang Mach-E crossover. Mustang Mach-E sales led with 57 percent of all sales, followed by the F-150 Lightning and the E-Transit.

Sales Numbers - Ford EVs - Q3 2024 - USA

MODEL Q3 24 / Q3 23 Q3 24 Q3 23 Q3 24 SHARE Q3 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD MUSTANG MACH-E -9.77% 13,392 14,842 57% 71% +23.35% 35,626 28,882
FORD F-150 LIGHTNING +104.45% 7,162 3,503 30% 17% +86.03% 22,807 12,260
FORD E-TRANSIT +12.92% 2,955 2,617 13% 12% +67.41% 9,256 5,529
TOTAL +12.15% 23,509 20,962 +45.03% 67,689 46,671

Overall, the full-size electric van segment expanded 187 percent to 8,201 units during Q3 2024, driven primarily by Rivian.

The Ford Authority Take

The Ford E-Transit competes in a fledgling segment, one that is dominated by the Rivian EDV vans, which were at first available only to Amazon, but have since them become available to other customers.

Ford’s crosstown rival, GM, moved its all-electric BrightDrop vans under the Chevy brand, which may help it sell more units in the future. Additionally, the 2024 Ram ProMaster EV debuted as an all-new Ford E-Transit rival that’s scheduled to launch in 2025.

For its part, The Blue Oval is already working on a second-generation Ford E-Transit, which will roll out of Ohio in 2026.

SoCalGas Ford E-Transit - Interior 001

About Ford E-Transit

When the all-electric Ford E-Transit van arrived on scene in early 2022, its success caught The Blue Oval by surprise, with it racing up to catch up with demand. Since then, the E-Transit has become one of themost popular fleet EVs.

The 2024 Ford E-Transit gets a new battery and faster charging, for increased range.

The charge port on a 2024 Ford E-Transit.

About The Numbers

  • All percent change figures compared to Ford E-Transit sales for Q3 2023, unless noted otherwise
  • In the United States, there were 76 selling days for Q3 2024 and 78 selling days for Q3 2023
  • Sales numbers for the Mercedes-Benz eSprinter van are not available, since the Mercedes-Benz Vans division does not break out sales by model. Requests to provide the sales data have been continuously declined.
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