Remaining inventory of the discontinued Ford Edge continued to sell out during the third quarter of 2024, as sales totaled 11,057 units in the U.S. and 78 units in Mexico.
Ford Edge Sales - Q3 2024 - United States
In the United States, Ford Edge deliveries totaled 9,733 units in Q3 2024, a decrease of about 60 percent compared to 24,217 units sold in Q3 2023.In the first nine months of the year, Edge sales decreased about 13 percent to 61,412 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EDGE | -59.81% | 9,733 | 24,217 | -13.14% | 61,412 | 70,701 |
Ford Edge Sales - Q3 2024 - Mexico
In Mexico, Ford Edge deliveries totaled 78 units in Q3 2024, an increase of about 30 percent compared to 60 units sold in Q3 2023.In the first nine months of the year, Edge sales decreased about 42 percent to 150 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EDGE | +30.00% | 78 | 60 | -41.86% | 150 | 258 |
Ford Edge Sales - Q3 2024 - Colombia
In Colombia, Ford Edge deliveries totaled 0 units in Q3 2024, a decrease of about 100 percent compared to 48 units sold in Q3 2023.In the first nine months of the year, Edge sales decreased about 64 percent to 50 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EDGE | -100.00% | 0 | 48 | -63.77% | 50 | 138 |
Competitive Sales Comparison (USA)
Ford Edge sales dropped as inventory of the discontinued model gets sold off. A lack of new inventory resulted in an expected discontinuation in segment placement by a few spots from the prior quarter.
The Jeep Grand Cherokee stayed at the top with a six percent slide in sales year-over-year to 54,188 units. The Ford Explorer (see running Ford Explorer sales) maintained second place with a 25 percent bump for 41,996 deliveries. The Honda Pilot, one of two entries from Honda, remained in third with a 38 percent upswing to 36,832 units. The Chevy Traverse (see running Chevy Traverse sales), one of three models here from GM, jumped up to fourth place in spite of a 12 percent decline to 28,390 units. Kia Telluride, one of four entries from the Hyundai-Kia conglomerate, also moved up, this time placing in the top five with a two percent slip for 28,054 deliveries. The Hyundai Palisade, its corporate twin, placed sixth with a 44 percent jump to 28,045 units. The VW Atlas took seventh with a 13 percent rise to 28,041 units, the Hyundai Santa Fe followed in eighth with a 23 percent drop to 27,059 units, and the Kia Sorento posted a sales downturn of nine percent to 22,513 deliveries. The Nissan Pathfinder rounded out the top ten with a 41 percent swell to 19,330 sales.
The GMC Acadia (see running GMC Acadia sales) placed 14th as sales slid six percent to 14,455, while the Chevy Blazer (see running Chevy Blazer sales) took 17th with 29 percent drop to 11,057 units. The Ford Edge (see running Ford Edge sales) followed in 18th with a 60 percent drop to 9,733 deliveries.
Notably absent in the running is the first-ever Toyota Grand Highlander, one of three entries from Toyota. In spite of previously taking the market by storm since its introduction just a year ago, sales evaporated this quarter due to a stop-sale order and production shutdown over the summer due to a recall involving a faulty driver’s side curtain airbag. Consequently, it moved a mere 24 units this time around, falling from fifth place to land next-to-last just ahead of the discontinued Mazda CX-9. Meanwhile, the “regular” Toyota Highlander placed 11th, posting a five percent decrease for 17,179 deliveries.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | -6.44% | 54,188 | 57,915 | 12% | 13% | -11.99% | 160,939 | 182,871 |
| FORD EXPLORER | +24.58% | 41,996 | 33,709 | 9% | 7% | +6.27% | 146,799 | 138,132 |
| HONDA PILOT | +38.39% | 36,832 | 26,614 | 8% | 6% | +25.14% | 103,115 | 82,397 |
| CHEVROLET TRAVERSE | -12.15% | 28,390 | 32,318 | 6% | 7% | -30.84% | 69,852 | 100,999 |
| KIA TELLURIDE | -2.24% | 28,054 | 28,697 | 6% | 6% | -2.65% | 81,754 | 83,981 |
| HYUNDAI PALISADE | +44.49% | 28,045 | 19,410 | 6% | 4% | +38.97% | 81,792 | 58,857 |
| VOLKSWAGEN ATLAS | +12.58% | 28,041 | 24,908 | 6% | 5% | +25.78% | 82,429 | 65,536 |
| HYUNDAI SANTA FE | -22.73% | 27,059 | 35,020 | 6% | 8% | -12.98% | 83,681 | 96,162 |
| KIA SORENTO | -9.29% | 22,513 | 24,819 | 5% | 5% | +2.29% | 69,176 | 67,626 |
| NISSAN PATHFINDER | +41.11% | 19,330 | 13,699 | 4% | 3% | +4.35% | 58,896 | 56,442 |
| TOYOTA HIGHLANDER | -4.55% | 17,179 | 17,997 | 4% | 4% | -44.07% | 77,287 | 138,178 |
| MAZDA CX-90 | +34.93% | 15,603 | 11,564 | 4% | 3% | +123.31% | 38,562 | 17,268 |
| SUBARU ASCENT | +6.69% | 14,659 | 13,740 | 3% | 3% | -9.10% | 42,614 | 46,881 |
| GMC ACADIA | -6.12% | 14,455 | 15,398 | 3% | 3% | -42.15% | 32,137 | 55,548 |
| DODGE DURANGO | -15.32% | 13,949 | 16,473 | 3% | 4% | -12.53% | 46,870 | 53,582 |
| MITSUBISHI OUTLANDER | +19.25% | 11,138 | 9,340 | 3% | 2% | +6.29% | 35,629 | 33,522 |
| CHEVROLET BLAZER | -28.73% | 11,057 | 15,515 | 2% | 3% | -17.01% | 40,545 | 48,858 |
| FORD EDGE | -59.81% | 9,733 | 24,217 | 2% | 5% | -13.14% | 61,412 | 70,701 |
| TOYOTA VENZA | +38.18% | 8,263 | 5,980 | 2% | 1% | +34.88% | 29,790 | 22,087 |
| HONDA PASSPORT | -22.23% | 7,422 | 9,543 | 2% | 2% | -28.88% | 23,715 | 33,347 |
| NISSAN MURANO | +3.52% | 5,298 | 5,118 | 1% | 1% | -45.12% | 14,437 | 26,306 |
| TOYOTA GRAND HIGHLANDER | -99.85% | 24 | 15,554 | 0% | 3% | +127.31% | 55,410 | 24,376 |
| MAZDA CX-9 | -100.00% | 0 | 81 | 0% | 0% | -99.98% | 4 | 17,440 |
| TOTAL | -3.15% | 443,228 | 457,629 | -5.54% | 1,436,845 | 1,521,097 |
In terms of segment share, the Grand Cherokee earned a 12 percent share, down one percentage point year-over-year, followed by the Explorer with a nine percent segment share, down two percentage points, and the Pilot with an eight percent share, also down two percentage points. The Traverse, Telluride, Palisade, Atlas, and Santa Fe each held a six percent share. The Sorento posted a five percent share, and the Pathfinder a four percent share. Meanwhile, the Acadia maintained a three percent share as the Blazer and Edge both earned a two percent share.
Ford’s two entries, the Explorer and Edge, combined for 51,729 deliveries for an 11 percent segment share.
Sales Numbers - Ford Midsize & Full-Size Mainstream Crossovers - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD EXPLORER | +24.58% | 41,996 | 33,709 | 81% | 58% | +6.27% | 146,799 | 138,132 |
| FORD EDGE | -59.81% | 9,733 | 24,217 | 19% | 42% | -13.14% | 61,412 | 70,701 |
| TOTAL | -10.70% | 51,729 | 57,926 | -0.30% | 208,211 | 208,833 |
The three models from crosstown rival GM, namely the Chevy Traverse and Blazer along with the GMC Acadia, posted cumulative sales of 53,902 units, also for an 11 percent segment share, edging out The Blue Oval this quarter overall.
Sales Numbers - GM Midsize & Full-Size Mainstream Crossovers - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TRAVERSE | -12.15% | 28,390 | 32,318 | 53% | 51% | -30.84% | 69,852 | 100,999 |
| CHEVROLET BLAZER | -28.73% | 11,057 | 15,515 | 21% | 25% | -17.01% | 40,545 | 48,858 |
| GMC ACADIA | -6.12% | 14,455 | 15,398 | 27% | 24% | -42.15% | 32,137 | 55,548 |
| TOTAL | -14.75% | 53,902 | 63,231 | -30.61% | 142,534 | 205,405 |
The midsize and full-size mainstream crossover segment contracted three percent to 443,228 deliveries during Q3 2024.
The Ford Authority Take
Alas, the Ford Edge has been discontinued, with stock dipping below 10K units in September – the final month of the third quarter. In other words, only a few Edges are left on lots.
The 2024 model year was the last one for the Edge, as production ended in early May at the Ford Oakville Assembly plant in Canada. A grand total of 2,609,545 units of the Edge were built over the model’s 2007-2024 lifespan.
However, the nameplate lives on in China via an all-new model, which we really like.
About Ford Edge
The 2024 Ford Edge was completely unchanged for its final year.
- Here is a guide to every package, to every wheel, and all the interior colors available on the 2024 Edge.
About The Numbers
- All percent change figures compared to Ford Edge sales in Q3 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q3 2024 and 78 selling days for Q3 2023
Comments
Come February, after all the idiots are done running to dealerships to get “one of the last new vehicles, ever, they think, because Trump will kill the industry with his tariffs”, COVID-style, THEN we’ll see the impact of just discarding 100K sales a year.
Ford Edge 2019 Ecobust vim 2FMPK4J99KBB71145 -recall
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