Ford Escape sales decreased in the United States and Mexico but increased in Colombia during the third quarter of 2024, with 63 deliveries in Argentina. Note that the Escape is sold as the Kuga in various international markets.
Ford Escape Sales - Q3 2024 - United States
In the United States, Ford Escape deliveries totaled 35,938 units in Q3 2024, a decrease of about 7 percent compared to 38,774 units sold in Q3 2023.In the first nine months of the year, Escape sales increased about 7 percent to 110,476 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| ESCAPE | -7.31% | 35,938 | 38,774 | +6.62% | 110,476 | 103,613 |
Ford Escape Sales - Q3 2024 - Mexico
In Mexico, Ford Escape deliveries totaled 602 units in Q3 2024, a decrease of about 16 percent compared to 715 units sold in Q3 2023.In the first nine months of the year, Escape sales increased about 47 percent to 2,154 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| ESCAPE | -15.80% | 602 | 715 | +47.33% | 2,154 | 1,462 |
Ford Escape Sales - Q3 2024 - Colombia
In Colombia, Ford Escape deliveries totaled 831 units in Q3 2024, an increase of about 131 percent compared to 359 units sold in Q3 2023.In the first nine months of the year, Escape sales increased about 241 percent to 2,376 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| ESCAPE | +131.48% | 831 | 359 | +241.38% | 2,376 | 696 |
Ford Kuga Sales - Q3 2024 - Argentina
In Argentina, Ford Kuga deliveries totaled 63 units in Q3 2024, an increase of about 2,000 percent compared to 3 units sold in Q3 2023.In the first nine months of the year, Kuga sales increased about 1,514 percent to 113 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| KUGA | +2,000.00% | 63 | 3 | +1,514.29% | 113 | 7 |
Competitive Sales Comparison (USA)
Ford Escape sales fell seven percent to 35,938 deliveries during Q3 2024, placing ninth among 17 entries in the mainstream C-segment crossover segment when ranked by sales volume.
The Toyota RAV4 continued to lead this space, posting a 34 percent jump in sales year-over-year to 102,036 units, followed once again by the Honda CR-V in second place with a three percent bump to 101,960 units. The RAV4 and the CR-V were the only two entries to break 100K sales. The Hyundai Tucson, one of two models in the segment from the Hyundai-Kia conglomerate, rose to take third with a two percent uptick to 53,801 units – about half of the two segment best-sellers. The Subaru Crosstrek, the first of two segment entries from Subaru, moved up several places to take fourth with a 36 percent swell to 52,347 units. The Nissan Rogue placed fifth with a 24 percent drop to 47,996 units, while the Kia Sportage, the Tucson’s corporate cousin, followed in sixth with a nine percent uptick to 38,905 deliveries. The Subaru Forester took seventh with a 17 percent slide to 37,249 units. The Chevy Equinox (see running Chevy Equinox sales), the first of two entries from GM, slipped to eighth place as sales fell 23 percent to 37,068 deliveries. The Escape (see running Ford Escape sales), the first of two segment entries from The Blue Oval, followed in ninth, and the Ford Bronco Sport (see running Ford Bronco Sport sales) rounded out the top ten with a four percent increase to 34,603 units. Meanwhile, the GMC Terrain (see running GMC Terrain sales), the corporate cousin and platform mate of the Chevy Equinox, slipped to 14th place with a five percent downturn for 16,164 deliveries.
Sales Numbers - Mainstream C-Segment Crossovers - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +34.40% | 102,036 | 75,919 | 16% | 12% | +15.69% | 350,331 | 302,831 |
| HONDA CR-V | +3.35% | 101,960 | 98,654 | 16% | 16% | +13.65% | 298,164 | 262,351 |
| HYUNDAI TUCSON | +2.30% | 53,801 | 52,589 | 8% | 8% | -4.72% | 145,947 | 153,180 |
| SUBARU CROSSTREK | +35.96% | 52,347 | 38,502 | 8% | 6% | +15.02% | 131,847 | 114,632 |
| NISSAN ROGUE | -24.23% | 47,996 | 63,346 | 7% | 10% | -10.39% | 189,156 | 211,091 |
| KIA SPORTAGE | +8.99% | 38,905 | 35,695 | 6% | 6% | +10.39% | 118,758 | 107,584 |
| SUBARU FORESTER | -17.29% | 37,249 | 45,035 | 6% | 7% | +22.34% | 130,098 | 106,345 |
| CHEVROLET EQUINOX | -23.24% | 37,068 | 48,291 | 6% | 8% | -6.89% | 143,523 | 154,142 |
| FORD ESCAPE | -7.31% | 35,938 | 38,774 | 6% | 6% | +6.62% | 110,476 | 103,613 |
| FORD BRONCO SPORT | +4.13% | 34,603 | 33,232 | 5% | 5% | -2.09% | 94,357 | 96,375 |
| MAZDA CX-5 | -5.56% | 33,841 | 35,834 | 5% | 6% | -10.19% | 104,055 | 115,855 |
| MAZDA CX-50 | +127.43% | 23,318 | 10,253 | 4% | 2% | +84.48% | 58,515 | 31,719 |
| VOLKSWAGEN TIGUAN | +25.52% | 21,231 | 16,914 | 3% | 3% | +14.71% | 63,895 | 55,699 |
| GMC TERRAIN | -4.93% | 16,164 | 17,003 | 3% | 3% | +19.51% | 65,287 | 54,628 |
| MITSUBISHI ECLIPSE CROSS | +26.73% | 4,196 | 3,311 | 1% | 1% | +33.23% | 10,184 | 7,644 |
| MINI COUNTRYMAN | -16.35% | 2,481 | 2,966 | 0% | 0% | -16.38% | 6,876 | 8,223 |
| JEEP CHEROKEE | -88.55% | 435 | 3,798 | 0% | 1% | -88.70% | 2,600 | 23,017 |
| TOTAL | +3.78% | 643,569 | 620,116 | +6.03% | 2,024,069 | 1,908,929 |
The Escape maintained a six percent segment share. The RAV4 led with 16 percent share, up four percentage points year-over-year, while the CR-V maintained a 16 percent share, and the Tucson maintained an eight percent share. The Crosstrek also earned an eight percent share, up two percentage points. The Rogue earned a seven percent share, down three percentage points. The Sportage, Forester, and Equinox each posted a six percent share, as the Bronco Sport maintained a five percent share. Meanwhile, the Terrain maintained a three percent share.
Combining sales of Ford’s two models in this space, the Escape and the Bronco Sport, results in 70,541 units for a cumulative 11 percent segment share.
Sales Numbers - Ford Mainstream C-Segment Crossovers - Q3 2024 - United States
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD ESCAPE | -7.31% | 35,938 | 38,774 | 51% | 54% | +6.62% | 110,476 | 103,613 |
| FORD BRONCO SPORT | +4.13% | 34,603 | 33,232 | 49% | 46% | -2.09% | 94,357 | 96,375 |
| TOTAL | -2.03% | 70,541 | 72,006 | +2.42% | 204,833 | 199,988 |
The mainstream C-crossover segment expanded four percent to 643,569 units, meaning that Ford Escape sales underperformed the segment average.
The Ford Authority Take
The Ford Escape has remained essentially mid-pack over the past year, placing ninth among 16 rivals. The performance is not impressive in the slightest for Q3, but sales are up six percent during the first nine months of the year.
It’s worth noting that Ford Escape production decreased in June and in July before rebounding in August. Escape production was also down in September as production of the 2025 Ford Escape began that same month.
Combining sales of the Ford’s two models in this space, the Escape and Bronco Sport, put FoMoCo in fifth place overall behind Toyota, Honda, Hyundai-Kia, and Subaru, but ahead of crosstown rival GM, which offers the Chevy Equinox and GMC Terrain.
A report in August stated that Escape production at the Ford Louisville Assembly plant will end by 2026, with The Blue Oval focusing on the Bronco Sport as its sole entry-level option.
About Ford Escape
Coming off a refresh for the 2023 model year, the 2024 Ford Escape features few changes and updates, including the addition of a new Race Red color and the Active becoming the entry level trim as Base becomes a fleet-only offering. Furthermore, the 2024 Escape drops the SecuriCode keyless entry keypad across the board as a factory option. It was replaced by a dealer installed part. Finally, the factory navigation subscription have been reduced from three years to one.
About The Numbers
- All percent change figures compared to Ford Escape sales for Q3 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q3 2024 and 78 selling days for Q3 2023
Comments
I’m genuinely a Ford fan, but I don’t know why anybody would buy a less equipped, more expensive SUV/CUV anywhere in Ford’s portfolio of vehicles. This is the most oversaturated, hypercompetitive segment in the U.S. and Ford can’t hold a candle to the J-OEM’s offerings (and that’s not even bringing Ford’s lack of quality control into the equation, which is an embarrassing disaster).
Can’t hold a candle to Hyundai and Kia either. If Ford could stop obsessing over EVs and ridiculous-niche “go faster” vehicles, it might have time to consider what a mess its volume models are (or, in the case of the Edge, no longer are, absurdly).
Trying to offload ’24s onto unsuspecting customers for the same discounts that some other brands are giving to ’25s isn’t helpful and is just plain laughable.
I cannot think of a single reason to buy an Escape these days. It has sunk into mediocrity at best, and that is even before considering recall after recall after recall. Remember when the Escape used to own this market?
I remember the time that Ford created and dominated this segment. Now, like gm, this entry is an also-ran.