Ford Mustang sales decreased in the United States and Argentina while increasing in Mexico, Colombia and Brazil during the third quarter of 2024.
Ford Mustang Sales - Q3 2024 - United States
In the United States, Ford Mustang deliveries totaled 9,041 units in Q3 2024, a decrease of about 8 percent compared to 9,844 units sold in Q3 2023.In the first nine months of the year, Mustang sales increased about 3 percent to 36,485 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG | -8.16% | 9,041 | 9,844 | +3.31% | 36,485 | 35,315 |
Ford Mustang Sales - Q3 2024 - Mexico
In Mexico, Ford Mustang deliveries totaled 176 units in Q3 2024, an increase of about 604 percent compared to 25 units sold in Q3 2023.In the first nine months of the year, Mustang sales increased about 274 percent to 741 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG | +604.00% | 176 | 25 | +274.24% | 741 | 198 |
Ford Mustang Sales - Q3 2024 - Brazil
In Brazil, Ford Mustang deliveries totaled 458 units in Q3 2024, an increase of about 465 percent compared to 81 units sold in Q3 2023.In the first nine months of the year, Mustang sales increased about 84 percent to 549 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG | +465.43% | 458 | 81 | +83.61% | 549 | 299 |
Ford Mustang Sales - Q3 2024 - Argentina
In Argentina, Ford Mustang deliveries totaled 9 units in Q3 2024, a decrease of about 59 percent compared to 22 units sold in Q3 2023.In the first nine months of the year, Mustang sales decreased about 76 percent to 31 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG | -59.09% | 9 | 22 | -76.34% | 31 | 131 |
Ford Mustang Sales - Q3 2024 - Colombia
In Colombia, Ford Mustang deliveries totaled 20 units in Q3 2024, an increase of about 400 percent compared to 4 units sold in Q3 2023.In the first nine months of the year, Mustang sales increased about 82 percent to 60 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG | +400.00% | 20 | 4 | +81.82% | 60 | 33 |
Competitive Sales Comparison (USA)
Sales of the Ford Mustang (see running Ford Mustang sales) fell eight percent year-over-year to 9,041 units during Q3 2024. Despite the drop, the pony remained at the top of its segment the previous quarter when ranked by sales volume among its two rivals that have exited the two-door muscle car segment.
The discontinued Dodge Challenger remained in second place with 3,657 deliveries followed by the discontinued Chevy Camaro (see running Chevy Camaro sales) in third with 444 sales, as remaining inventory gets sold off for both models.
Sales Numbers - Two-Door Muscle Cars - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG | -8.16% | 9,041 | 9,844 | 69% | 35% | +3.31% | 36,485 | 35,315 |
| DODGE CHALLENGER | -66.98% | 3,657 | 11,075 | 28% | 39% | -29.64% | 24,874 | 35,350 |
| CHEVROLET CAMARO | -93.96% | 444 | 7,351 | 3% | 26% | -76.71% | 5,750 | 24,688 |
| TOTAL | -53.51% | 13,142 | 28,270 | -29.62% | 67,109 | 95,353 |
From a segment share standpoint, the Mustang earned a dominant 69 percent share, up 34 percentage points year-over-year, to account for over two-thirds of all sales here. The Challenger posted a 28 percent segment share, down 11 percentage points, and the Camaro held just a three percent share, down 23 percentage points.
Sales of two-door muscle cars decreased 54 percent for 13,142 deliveries in Q3 2024, meaning Mustang sales significantly outperformed the segment average.
For reference, we present sales results of the expanded mainstream two-door sports car segment below.
Sales Numbers - Mainstream Two-Door Sports Cars - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG | -8.16% | 9,041 | 9,844 | 50% | 29% | +3.31% | 36,485 | 35,315 |
| DODGE CHALLENGER | -66.98% | 3,657 | 11,075 | 20% | 33% | -29.64% | 24,874 | 35,350 |
| TOYOTA 86 | -6.65% | 2,176 | 2,331 | 12% | 7% | +10.37% | 9,643 | 8,737 |
| MAZDA MX-5 MIATA | -13.62% | 1,776 | 2,056 | 10% | 6% | -23.64% | 5,780 | 7,569 |
| CHEVROLET CAMARO | -93.96% | 444 | 7,351 | 2% | 22% | -76.71% | 5,750 | 24,688 |
| SUBARU BRZ | +7.07% | 909 | 849 | 5% | 3% | -30.88% | 2,323 | 3,361 |
| TOTAL | -46.27% | 18,003 | 33,506 | -26.23% | 84,855 | 115,020 |
The Mustang claimed a 50 percent segment share in this expanded space of six entries, remaining solidly at the top to account for half of all deliveries in that space.
The mainstream two-door sports car segment contracted 46 percent to 18,003 units during Q3 2024, meaning Mustang sales significantly outperformed the segment average.
The Ford Authority Take
Though Ford Mustang sales were in the red during Q3, it still led its direct and indirect segments in sales volume.
The Chevy Camaro is no longer in production, possibly returning as an EV pony car. Additionally, Dodge Challenger production has also ended, with the first-ever 2024 Dodge Charger Daytona on the way as an indirect replacement. Recently, the Dodge Charger EV teased an “exhaust” note, with muscle car fans reacting less than favorably, because there’s just no replacing the visceral sound and feel of a V8 engine under the hood.
To that end, Ford CEO Jim Farley said that “we will never make an all-electric Mustang,” adding that a V8 will be offered for as long as possible, though a Mustang hybrid seems quite likely. Farley said even a Mustang sedan could happen at some point, reviving previous rumors.
About Ford Mustang
The all-new, seventh-generation 2024 Ford Mustang debuts as more than a simple refresh, redesigned inside and out while offering new tech. The overhauled cabin features a fighter jet-inspired cockpit with a flat-bottom steering wheel, a 12.4-inch digital instrument cluster, and a new Sync 4 powered 13.2-inch infotainment screen, replacing the analog gauges with highly configurable ones.
Performance-wise, the Ford 2.3L I-4 EcoBoost continues to serve as the base engine, with FoMoCo saying it is all-new. That is also true for the Ford 5.0L V8 Coyote, which is the engine’s fourth-generation, utilizing dual throttle bodies and a dual air intake box to help make it the most powerful naturally-aspirated Coyote-powered Mustang ever. Both the six-speed manual and 10-speed automatic transmissions will continue to be offered on the S650.
In April, 2024 Ford Mustang owners got heritage gauge clusters and a SVT Cobra-inspired digital cluster courtesy of a software update.
About The Numbers
- All percent change figures compared to Ford Mustang sales in Q3 2023, except if noted
- In the United States, there were 76 selling days for Q3 2024 and 78 selling days for Q3 2023
Comments
Looks more like the front is a Camaro, the rear a Mustang
Ford needs to go retro again with the Mustang. Has looked like a damned Camaro since 2015.
Its below average reliability sure doesn’t help.
Nor does it’s constant price increases
The problem is simple: The primary market for pony cars is aging out. The Mustang came in as the first wave of Baby Boomers reached driving age. Typical Boomers have trouble getting into the small two-door sporty cars they could leap into in 1964, and succeeding generations have found newer alternatives–not necessarily with only two doors
Turbo 4’s are a turn-off. Blame regulations that need deep-sixed, if you will.
OPINIONS, Are like _______s everyone got one…