Lincoln Aviator sales increased in the United States during the third quarter of 2024, while recording 27 deliveries in Mexico.
Lincoln Aviator Sales - Q3 2024 - United States
In the United States, Lincoln Aviator deliveries totaled 5,543 units in Q3 2024, an increase of about 279 percent compared to 1,463 units sold in Q3 2023.In the first nine months of the year, Aviator sales increased about 80 percent to 17,457 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| AVIATOR | +278.88% | 5,543 | 1,463 | +80.42% | 17,457 | 9,676 |
Lincoln Aviator Sales - Q3 2024 - Mexico
In Mexico, Lincoln Aviator deliveries totaled 27 units in Q3 2024, a decrease of about 25 percent compared to 36 units sold in Q3 2023.In the first nine months of the year, Aviator sales decreased about 48 percent to 97 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| AVIATOR | -25.00% | 27 | 36 | -47.57% | 97 | 185 |
Competitive Sales Comparison (USA)
The Lincoln Aviator (see running Lincoln Aviator sales) saw sales leap a whopping 279 percent to 5,543 deliveries in Q3 2024. Despite the impressive delta, the Aviator maintained eighth place from the previous quarter when ranked by sales volume in the luxury E-utility segment.
The Mercedes-Benz GLE-Class was back in the lead thanks to a 13 percent uptick to 15,274 sales. The BMW X5 traded places for second with a 22 percent slip to 12,425 units. The Lexus GX jumped to third place with a 44 percent swell to 11,765 units; while the GX is a traditional, body-on-frame SUV like the Lincoln Navigator, it’s closer to the Aviator in terms of size. The Volvo XC90 followed in fourth with a 20 percent drop to 8,636 units, and the Infiniti QX60 rounded out the top five with an eight percent drop to 6,941 units.
The Aviator placed eighth. FoMoCo’s crosstown rival, GM, fields two entries in this space: the Buick Enclave (see running Buick Enclave sales) and the Cadillac XT6 (see running Cadillac XT6 sales). The Enclave fell a few spots to take tenth with a 51 percent drop to 5,161 units as the all-new 2025 model goes through a generational changeover, while the XT6 moved up one place to 11th with a six percent bump for 4,342 deliveries.
Place third last time around, the first-ever Lexus TX fell to the bottom with no deliveries this quarter due to a stop-sale order and production shutdown over a recall involving a faulty driver’s side curtain airbag.
Sales Numbers - Luxury E-Segment Utilities - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| MERCEDES-BENZ GLE-CLASS | +13.41% | 15,274 | 13,468 | 17% | 14% | +6.95% | 46,150 | 43,149 |
| BMW X5 | -22.28% | 12,425 | 15,986 | 13% | 16% | -11.28% | 46,025 | 51,876 |
| LEXUS GX | +44.04% | 11,765 | 8,168 | 13% | 8% | -2.73% | 20,906 | 21,492 |
| VOLVO XC90 | -19.46% | 8,636 | 10,722 | 9% | 11% | -5.61% | 26,827 | 28,420 |
| INFINITI QX60 | -8.11% | 6,941 | 7,554 | 8% | 8% | -9.23% | 20,355 | 22,424 |
| GENESIS GV80 | +25.96% | 6,711 | 5,328 | 7% | 5% | +22.79% | 16,802 | 13,683 |
| AUDI Q7 | -30.68% | 5,658 | 8,162 | 6% | 8% | -36.82% | 13,550 | 21,448 |
| LINCOLN AVIATOR | +278.88% | 5,543 | 1,463 | 6% | 2% | +80.42% | 17,457 | 9,676 |
| PORSCHE CAYENNE | -11.09% | 5,339 | 6,005 | 6% | 6% | +3.96% | 15,507 | 14,916 |
| BUICK ENCLAVE | -51.09% | 5,161 | 10,553 | 6% | 11% | -32.77% | 19,148 | 28,482 |
| CADILLAC XT6 | +5.98% | 4,342 | 4,097 | 5% | 4% | -5.49% | 13,387 | 14,164 |
| AUDI Q8 | -30.01% | 2,596 | 3,709 | 3% | 4% | -30.70% | 6,965 | 10,051 |
| BMW X6 | -9.34% | 1,961 | 2,163 | 2% | 2% | -19.36% | 5,694 | 7,061 |
| LEXUS TX | * | 0 | * | 0% | 0% | * | 21,315 | 0 |
| TOTAL | -5.16% | 92,352 | 97,378 | +1.13% | 290,088 | 286,842 |
From a segment share standpoint, the Aviator earned a six percent share, up four percentage points year-over-year. The GLE-Class led with a 17 percent segment share, up three percentage points. The X5 and GX each posted a share of 13 percent, down three and up five percentage points, respectively. The XC90 held a nine percent share, down two percentage points, and the QX60 maintained an eight percent share. Meanwhile, the Enclave earned a six percent share, down five percentage points, and the XT6 posted a five percent share, up one percentage point.
Several automakers with models in this space field multiple entries, beginning with BMW, which offers both the X5 and X6. Combining sales of those two accounted for 14,386 deliveries for a 15 percent segment share to remain solidly in second place overall, less than 1,000 units behind Mercedes.
Sales Numbers - BMW Luxury E-Segment Utilities - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BMW X5 | -22.28% | 12,425 | 15,986 | -11.28% | 46,025 | 51,876 |
| BMW X6 | -9.34% | 1,961 | 2,163 | -19.36% | 5,694 | 7,061 |
| TOTAL | -20.73% | 14,386 | 18,149 | -12.25% | 51,719 | 58,937 |
Meanwhile, cumulative Audi Q7 and Q8 sales resulted in 6,260 deliveries for a combined nine percent segment share.
Sales Numbers - Audi Luxury E-Segment Utilities - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| AUDI Q7 | -30.68% | 5,658 | 8,162 | -36.82% | 13,550 | 21,448 |
| AUDI Q8 | -30.01% | 2,596 | 3,709 | -30.70% | 6,965 | 10,051 |
| TOTAL | -30.47% | 8,254 | 11,871 | -34.87% | 20,515 | 31,499 |
The two Lexus models in this space, the TX and GX, gave the automaker a cumulative 11,765 deliveries for a 13 percent segment share, placing third overall.
Sales Numbers - Lexus Luxury E-Segment Utilities - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| LEXUS TX | * | 0 | * | * | 21,315 | 0 |
| LEXUS GX | +44.04% | 11,765 | 8,168 | -2.73% | 20,906 | 21,492 |
| TOTAL | +44.04% | 11,765 | 8,168 | +96.45% | 42,221 | 21,492 |
Combining the two entries from GM, the Buick Enclave and Cadillac XT6, results in 9,503 deliveries for an 11 percent segment share, putting The General in fourth place overall.
Sales Numbers - GM Luxury E-Segment Utilities - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BUICK ENCLAVE | -51.09% | 5,161 | 10,553 | -32.77% | 19,148 | 28,482 |
| CADILLAC XT6 | +5.98% | 4,342 | 4,097 | -5.49% | 13,387 | 14,164 |
| TOTAL | -35.13% | 9,503 | 14,650 | -23.71% | 32,535 | 42,646 |
The premium/luxury three-row crossover (lux crossover E-segment) contracted five percent to 92,352 units in Q3 2024, meaning Lincoln Aviator sales radically outperformed the segment average.
The Ford Authority Take
Even though Lincoln Aviator sales grew nearly 300 percent on a year-over-year basis during the third quarter of 2024, it wasn’t enough to move the model from eighth place in its segment (when ranked by sales volume) as it continues to face stiff competition in hotly-contested market. Even so, the refreshed Aviator is clearly resonating with buyers.
Competition is strong from all sides, including the typical suspects like BMW and Mercedes-Benz, and also recently-overhauled models like the Lexus GX and all-new TX (once the latter recovers from its stop-sale). Additionally, GM recently debuted the 2026 Cadillac Vistiq as a future Lincoln Aviator rival; even though it’s a battery-electric model, it’s poised to take over for the Cadillac XT6 at some point in the not-too-distant future.
About Lincoln Aviator
The Aviator was refreshed for the 2025 model year with an updated exterior and interior, while bringing new tech headlined by BlueCruise – Ford’s hands-free highway driving assist technology, available for the first time ever on the Aviator.
Other key changes include updates to the trim level structure, including the discontinuation of the Grand Touring (plug-in hybrid) option, though a new hybrid version may be on the way. As such, the 2025 Aviator is offered in just three trims – Premiere, Reserve, and Black Label, which adds a Moonbeam Theme. The updated model also ditches the Enhanced Security Package and rear door sunshades as part of Job 2 production.
Regarding powertrain options, all 2025 Lincoln Aviator units are equipped with just one engine – the twin-turbocharged 3.0L V6 EcoBoost, which generates the same 400 horsepower and 415 pound-feet of torque as it did in 2020-2024 Aviators. It is mated to FoMoCo’s 10-speed automatic transmission.
Check out our 2024 vs. 2025 Aviator exterior comparison and our in-depth 2025 Aviator grille comparison guide.
About The Numbers
- All percent change figures compared to Lincoln Aviator sales for Q3 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q3 2024 and 78 selling days for Q3 2023
- See running Lincoln Aviator sales numbers
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