Lincoln Black Label Benefits And Rewards Explained

The Lincoln Black Label isn’t a model in and of itself – rather, the Black Label moniker represents the range topping trim level across the lineup. Lincoln recognizes that buyers of its Black Label trims expect an elevated sense of luxury from their vehicles, and to make it worth their while, the marque rolls out the proverbial red carpet for these customers with a plethora of benefits and rewards made available to them.

One of the most attractive benefits included with the purchase of a Lincoln Black Label vehicle is the Premium Maintenance Package. This covers the cost of maintenance for 50,000 miles or four service visits, whichever comes first, at participating Lincoln dealers. This bundle also includes complimentary car washes to “keep your vehicle looking pristine.”

Lincoln Black Label buyers can sit back and relax after they’ve made their purchase. Lincoln will deliver the vehicle directly to its customers at a location of their choosing, along with concierge services that will pick up the vehicle if it’s in need of service and leave a loaner in its place. They’ll also return the vehicle to the owner once it’s all put back together.

Lincoln Access Rewards are also included in Black Label purchases. This program allows owners to earn points by scheduling services, which can then be redeemed toward maintenance, premium services, and other exclusive offers. In fact, purchasing a Black Label trimmed model immediately entitles the buyer to 70,000 Access Rewards points, a one-year membership to the Calm app, and an Avis President’s Club Membership, which represents the rental company’s top loyalty tier.

The Black Label trim represents the range-topping – and most expensive – trim for the Lincoln Navigator, Lincoln Aviator, and Lincoln Nautilus. For reference, for the 2025 model year, the Navigator Black Label starts at $116,495, the Aviator Black Label has a starting price of $87,245, and the Nautilus Black Label starts at $75,050 not including destination freight charges.

New buyers are recognizing the Black Label’s prestige, as the Navigator Black Label is attracting a slightly younger demographic than it has in the past. Meanwhile, owners of the Aviator Black Label can now enjoy the exclusive Moonbeam interior theme, and Ford Authority recently put a spotlight on the Navigator Black Label.