Lincoln Nautilus sales increased in the United States and Mexico during the third quarter of 2024.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| NAUTILUS | +34.52% | 8,799 | 6,541 | +39.19% | 26,303 | 18,897 |
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| NAUTILUS | +263.93% | 222 | 61 | +127.54% | 628 | 276 |
Lincoln Nautilus sales (see running Lincoln Nautilus sales) grew 35 percent to 8,799 units in Q3 2024, with the luxury crossover SUV moving up a spot from the previous quarter to place sixth when ranked by sales volume.
The Lexus RX remained the segment best-seller with a nine percent increase to 28,386 units while the Mercedes-Benz GLC-Class moved up to second with a 76 percent jump to 20,302 deliveries. The BMW X3 traded places to take third with a four percent uptick for 15,319 deliveries. The Audi Q5 moved up to fourth with a 24 percent drop to 14,677 units, and the Acura MDX slipped to fifth with a 14 percent drop to 11,151 units. The Nautilus followed in sixth, while the Genesis GV70 increased 19 percent to 8,299 deliveries, placing seventh. The Volvo XC60 saw sales slip 15 percent to 7,951 units to place eighth, and the Porsche Macan followed in ninth with an eight percent downturn to 5,989 units. Lincoln’s crosstown rival from Cadillac, the Cadillac XT5 (see running Cadillac XT5 sales), rounded out the top ten as sales fell nine percent to 5,679 units. The rest of the field moved under 3K units or less.
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| LEXUS RX | +8.68% | 28,386 | 26,119 | 21% | 21% | -0.18% | 83,341 | 83,491 |
| MERCEDES-BENZ GLC-CLASS | +76.48% | 20,302 | 11,504 | 15% | 9% | +57.82% | 46,407 | 29,405 |
| BMW X3 | +4.43% | 15,319 | 14,669 | 11% | 12% | +17.67% | 49,908 | 42,414 |
| AUDI Q5 | -24.21% | 14,677 | 19,365 | 11% | 15% | -28.26% | 39,248 | 54,706 |
| ACURA MDX | -13.93% | 11,151 | 12,955 | 8% | 10% | -17.97% | 36,845 | 44,919 |
| LINCOLN NAUTILUS | +34.52% | 8,799 | 6,541 | 7% | 5% | +39.19% | 26,303 | 18,897 |
| GENESIS GV70 | +19.07% | 8,299 | 6,970 | 6% | 5% | +9.11% | 20,480 | 18,770 |
| VOLVO XC60 | -14.67% | 7,951 | 9,318 | 6% | 7% | -11.57% | 25,778 | 29,150 |
| PORSCHE MACAN | -8.36% | 5,989 | 6,535 | 4% | 5% | -13.67% | 17,993 | 20,841 |
| CADILLAC XT5 | -8.58% | 5,679 | 6,212 | 4% | 5% | -12.15% | 17,844 | 20,312 |
| BMW X4 | +41.81% | 2,805 | 1,978 | 2% | 2% | +18.02% | 7,491 | 6,347 |
| INFINITI QX50 | +11.74% | 2,721 | 2,435 | 2% | 2% | +10.12% | 7,877 | 7,153 |
| INFINITI QX55 | -37.84% | 882 | 1,419 | 1% | 1% | -32.78% | 2,736 | 4,070 |
| ALFA ROMEO STELVIO | -61.02% | 499 | 1,280 | 0% | 1% | -41.34% | 2,365 | 4,032 |
| TOTAL | +4.84% | 133,459 | 127,300 | +0.03% | 384,616 | 384,507 |
In terms of segment share, the RX maintained a 21 percent share. The GLC-Class posted a 15 percent segment share, up six percentage points year-over-year. The X3 and Q5 each held an 11 percent share, down one and four percentage points, respectively. The MDX posted an eight percent share, down two percentage points, while the Nautilus earned a seven percent share, up two percentage points. The GV70 and XC60 both held a six percent share, up and down one percentage point, respectively. The Macan and XT5 each earned a four percent share, both down one percentage point. All other contenders each posted a two percent share or less.
The luxury D-segment crossover segment expanded five percent to 133,459 units in Q3 2024, meaning that Lincoln Nautilus sales significantly outperformed the segment average.
Lincoln Nautilus sales have been in the green since the first quarter of last year. The performance enabled the Nautilus not only to move up a spot to place sixth during the third quarter of 2024. but also to be one of the few models to gain segment share during the quarter. Better yet, the Nautilus outsold key rivals from Genesis, Volvo and Cadillac.
Interestingly, it’s not luxury but tech that is winning over new buyers for the Nautilus, with 75 percent of them saying that’s what persuaded them to purchase the all-new model in the first place. Furthermore, owners are extremely loyal to the model. Even better, the all-new Nautilus was named the 2025 MotorTrend SUV of the Year and the Nautilus Hybrid beat the Lexus RX450h+ in a new test.
While a Nautilus refresh is on track for a 2026 debut, that may not matter because the Nautilus would be banned under a proposed rule prohibiting key Chinese software and hardware in connected vehicles on American roads due to potential security risks. The 2024 and newer Nautilus is produced in China at the Changan Ford Hangzhou Assembly plant and imported into the U.S.
The all-new 2024 Lincoln Nautilus, revealed last spring, officially arrived at dealers in March. It features a huge, cabin-spanning, highly-customizable 48-inch display to make the most of Ford’s next-generation infotainment system. The new model also offers a hybrid variant, a first for the nameplate, along with Digital Scent collection and the addition of Lincoln Rejuvenate to “specially curate sensory experiences tied to lighting, screen visuals, and personal preferences such as seating position and massage options,” according to Lincoln.
Production of the 2025 Lincoln Nautilus began in August.
Perhaps the third time will be the charm for this hot hatch.
Great way to start a rollover.
Sales increased 10 percent to 54,209 units during the 2024 calendar year.
Although its run was hampered by fuel issues.
View Comments
Nice that Lincoln's best selling vehicle is a CHINESE IMPORT.
Don't be jealous.
Jealous? I feel sorry for anyone who purchases one of these. They are being fleeced. $80,000 for a vehicle that costs half that to build? I guess you like filling Farley's pockets.
Aaaaaaand another one who's OBSESSED with the China connection even though he's fine with his Chinese phone and Chinese laptop.
Better look at the computer you're typing on, the phone in your hand, and likely the desk you're sitting at... Those and much more are likely made in China...
Number one, this is a car and truck blog. We talk about $50,000+ vehicles, not $500 phones or $200 laptops.
Number two, I am not fine with all our phones and laptops being made in China. However, you can thank all the great "American" brands (of which Lincoln used to be one) like HP and Motorola that sent all their production from the US to China that gives the customer no choice but to buy Chinese built electronics.