Lincoln Navigator Sales Gain Market Share During Q3 2024

Lincoln Navigator sales decreased in the United States while recording 59 deliveries in Mexico during the third quarter 2024.

Lincoln Navigator Sales - Q3 2024 - United States

In the United States, Lincoln Navigator deliveries totaled 4,484 units in Q3 2024, a decrease of about 1 percent compared to 4,527 units sold in Q3 2023.

In the first nine months of the year, Navigator sales decreased about 18 percent to 11,034 units.

Lincoln Navigator Sales - Q3 2024 - Mexico

In Mexico, Lincoln Navigator deliveries totaled 59 units in Q3 2024, a decrease of about 21 percent compared to 75 units sold in Q3 2023.

In the first nine months of the year, Navigator sales decreased about 26 percent to 190 units.

Competitive Sales Comparison (USA)

The Lincoln Navigator family (see running Lincoln Navigator sales) – comprised of the regular-length Navigator and extended-length Navigator L – moved into second place in their segment during Q3 2024 when ranked by sales volume. Sales were nearly flat, down just one percent to 4,484 deliveries.

Sales of the Cadillac Escalade duo (see running Cadillac Escalade sales) – consisting of the regular-length Cadillac Escalade and extended-length Cadillac Escalade ESV – are combined this quarter, leading the field as before with 8,788 deliveries, outpacing the Navigator two-to-one. The Infiniti QX80 placed third as sales fell 13 percent to 2,694 units. The Jeep Grand Wagoneer family – those of the regular-length Grand Wagoneer and extended-length Grand Wagoneer L – fell to fourth with an eight percent dip to 2,630 units, while the Lexus LX remained in last place with an 18 percent drop to 1,497 deliveries.

The Navigator family earned a 22 percent segment share, up one percentage point year-over-year. The Escalade duo led with a solid 44 percent segment share. The QX80 and Grand Wagoneer each posted a 13 percent share, down three and two percentage points, respectively. Finally, the LX held a seven percent share, down three percentage points.

Sales Numbers - Cadillac Full-Size SUVs - Q3 2024 - USA

The full-size luxury SUV segment contracted 13 percent to 20,093 units during Q3 2024, meaning that the Lincoln Navigator outperformed the segment average.

For reference, we’ve included sales figures for full-size luxury unibody crossovers below, namely the BMW X7 and Mercedes-Benz GLS-Class, which are typically cross-shopped against the mechanically different body-on-frame SUVs in this segment. Both are smaller than the regular Navigator, and of course even smaller than the Navigator L, with the two crossovers being closer in size to the Lincoln Aviator. The Audi Q9 will arrive at some point as a new rival. Nevertheless, sales of the unibody crossovers outpaced Lincoln’s body-on-frame SUV during Q3 2024.

Sales Numbers - Full-Size Luxury CUVs - Q3 2024 - USA

The Ford Authority Take

We attribute the small in Lincoln Navigator sales volume to lower production in June and in July.

Even so, the Lincoln Navigator was the second best-selling nameplate in its segment. Recording a slower decrease in sales volume than rivals enabled the Navi to gain two percentage points in segment share. But competition remains fierce, as Lincoln moved roughly half the sales volume of its chief rival, the Cadillac Escalade, which has commanded this space for well over a decade.

The updated 2025 Navigator should help the Navi fight more favorably against the Escalade, which was also updated for the 2025 model year.

About Lincoln Navigator

There were few changes for the 2024 Lincoln Navigator, though it does drop standard rear-wheel drive in favor of all-wheel drive. Here is a guide to every 2024 Navigator wheel and package.

The refreshed 2025 Lincoln Navigator debuts with a new versatile split gate, overhauled interior, and revised styling, just three years after the last update in 2022. The fresh look up front features a revamped grille design and an integrated light bar, while the dash sports a massive 48-inch panoramic display spanning the entire width, coupled with an 11.1-inch center touchscreen. Second-row passengers get available Power Tailored captain’s chairs that are power-adjustable, heated, ventilated, and feature a massaging function.

The new model features 22-inch wheels as standard, while 24-inchers are available for the first time ever.

The 2025 Lincoln Navigator carries on with the twin turbocharged 3.5L V6 EcoBoost engine, which produces 440 horsepower and 510 pound-feet of torque. It’s mated to the 10-speed automatic transmission and standard four-wheel drive, coupled with an adaptive suspension with continuously controlled damping. It is also slated to receive a hybrid of some sort down the road.

The refreshed 2025 Navigator is slated to go on sale next spring.

About The Numbers

• All percent change figures compared to Lincoln Navigator sales in Q3 2023, unless noted otherwise
• In the United States, there were 76 selling days for Q3 2024 and 78 selling days for Q3 2023
• Lincoln Navigator sales include regular-wheelbase Navigator and extended-length Navigator L
• See running Lincoln Navigator sales numbers