Odd Teaser Suggests Ford Puma Gen-E Official Debut Imminent

Ford has had a rough go of it in Europe this year, as it recently announced a workforce reduction operation amid sluggish demand in a highly competitive market. That even includes trimming production of the Ford Capri and Ford Explorer EVs – two vehicles the automaker expected to turn its fortunes around on the continent. Instead, the automaker will offer a range of gas, hybrid, and electric vehicles so long as the European Union and United Kingdom allow them to be sold. Amid this backdrop, Ford Europe recently posted an odd teaser that heavily indicates the all-electric Ford Puma crossover will debut tomorrow.

Aside from tomorrow’s date and a cat emoji, the account opted to refrain from writing many words about its post. But as they say, a picture is worth at least several hundred words, and in this case, we have a very adorable black house cat looking somewhat reticent about being the center of attention. It is unclear if a Puma Gen-E is behind the feline or if this post is about the crossover at all, but given its name, it seems very likely. Of course, actual pumas are not closely related to house cats, and are only found in the western hemisphere, but Ford doesn’t sell anything else named after member of the feline family so there isn’t too much left to speculate. This is almost certainly a teaser for the all-electric Puma.

Beyond having seen a prototype Ford Puma Gen-E running around Europe, not much is known about the model, aside from the fact that it looks quite similar to its internal combustion counterpart, which received a refresh earlier this year. Despite the company’s radio silence about the new Puma, it will likely feature the E-Tourneo Courier’s powertrain, given that both utilize the same platform and will likely be built alongside each other at the Ford Craiova Assembly Plant in Romania. The van features a 43 kWh usable battery with a 288 kilometer ranger per the European WLTP measuring standard. A single electric motor generates 134 horspower and 214 pound-feet of torque.

The Ford Puma Gen-E will likely be the automaker’s least expensive EV when it goes on sale, and may be more attractive to buyers than the current crop of electric vehicles Ford sells on the continent. The gasoline Puma range has been popular in the EU and the UK since its debut in 2021.