Each year, the J.D. Power U.S. OEM ICE App Report aims to gauge owner experiences with their brand’s mobile app, in this case, only in internal combustion-powered vehicles. In 2023, The Lincoln Way app performed quite well in that regard, ranking above the premium segment average with a score of 745 out of 1,000 possible points, which was good enough for sixth place among its peers. However, The Lincoln Way didn’t perform quite as well in the 2024 J.D. Power U.S. OEM ICE App Report, which was just released.
This year, The Lincoln Way posted a score of 714 out of 1,000 possible points, which ranked it tenth among all premium branded apps, as well as below the segment average of 747 points – ahead of only Jaguar Remote, Land Rover Remote, myAudi, and myCadillac. It’s a big fall, but one that FordPass also suffered, as it went from ranking above the mass market segment average in 2023 to falling below it this year, too. Meanwhile, the overall premium segment average actually improved year-over-year, compared to 736 points in 2023.
This year’s J.D. Power U.S. OEM ICE App Report surveyed 1,900 ICE vehicle owners in the United States to gather insights on app connectivity issues, app usage, feature desirability, and app overall execution. The results of the study are based on a standardized assessment approach that relies on more than 280 best practices for vehicle apps that include over 150 mobile app functionality specific attributes.
“That’s why it’s beneficial for manufacturers to continue addressing performance gaps and ensuring competitiveness in the market,” said Violet Allmandinger, mobile apps lead at J.D. Power. “Automakers have made improvements in app features, improved response times and fixed connectivity gaps but, to improve customer satisfaction, they need to deliver core features that perform reliably.”
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