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American Hole ‘n One Named Preferred Provider For Ford Dealers

American Hole ‘n One (AHNO) has been named as a preferred insurance provider for Lincoln and Ford dealers, thanks to a new partnership formed with The Shop powered by FordDirect, the automaker’s e-commerce platform for its dealer network.

Ford vehicles on display at Ford dealers.

AHNO provides “hole-in-one” insurance for Ford dealers, which specifically deals with the risks associated with event prizes. Specifically, hole-in-one insurance provider covers the cost of the prize awarded to a participant who excels at the competition, which is typically presented in the form of cash prizes or even vehicles. Hole-in-one coverage ensures that participating dealers do not incur losses from such prizes.

“This partnership with The Shop strengthens our long-standing relationship with Ford and Lincoln dealerships and recognizes the value we’ve delivered over the years,” said Rick Ruiz, President at American Hole ‘n One. “It reflects our commitment to serving dealerships at the highest level, providing innovative products and hands-on support to help their events truly stand out.”

In addition to coverage, AHNO provides fast in-house printing for promotional materials while offering a variety of high-value prizes that help attract and engage participants.

“The Shop has become a destination for dealers to find the right solutions to help their dealerships. We expect the addition of American Hole ‘n One, a proven leader in hole-in-one insurance, to provide real value to our dealers,” said Beth Hill, Head of The Shop and FordDirect General Counsel. “We designed The Shop to create operational efficiencies and cost savings so that dealerships can focus on their core business activities, with trusted and vetted solutions that help them thrive.”

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As a reminder, The Shop was introduced in early 2024 as a one-stop solution for Lincoln and Ford dealers, providing authorized dealerships with access to vetted vendors that include pre-negotiated prices for products and services. This helps cut down the need to spend time researching and negotiating rates.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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