Sponsored

Ford Dealers Will Be Reimbursed For EV Charger Installation

Sponsored
Sponsored

The EV certification program known as Model e Certified was designed to help Ford dealers better compete with EV-only rivals, which sell those types of vehicles online and with fixed pricing. However, the program was met by significant backlash from the start, largely because of the big financial investments required of Ford dealers that wished to participate, much of which involved the installation of EV chargers. FoMoCo ultimately opted to scrap the Model e Certified program in the U.S. and Canada as a result, but now, it will be reimbursing Ford dealers for installing those same chargers.

According to Automotive News, Ford dealers will be receiving reimbursements for as much as $240,000 over the coming years based on the investments each made in EV chargers, as well as how many EVs they sell. This consists of $10,000 for each Level 3 charger that Ford dealers install, plus $2,000 for each EV retailed between now and 2026, with a cap on charger reimbursements of $80,000.

Dealers that opted to not sign up for the program initially can still get $1,750 per vehicle retailed by 2027 with the same charger cap of $80,000, too. Additionally, dealers that prefer to receive these funds quicker can opt for immediate payments of $40,000 per Level 3 charger installed, up to $120,000, but they won’t receive any funds for EV sales. The program is already being praised by sellers, too. “Ford has gotten a little bit of a bad rap, I believe, but when you look back, I have multiple brands, and Ford is the only reimbursement program,” said Eddie Stivers, chairman of the Ford National Dealer Council. “It’s the dealers’ job to always ask for more, but I think it’s only fair to recognize that we made the request and they’ve acted upon it.”

Ford’s decision to scrap its Model e Certified program has seemingly paid off in terms of regaining the trust it lost from its dealer network, with a recent study showing massive improvements in that area as of late. Meanwhile, Ford is shifting its focus toward hybrids – which continue to sell quite well – and plans to offer some sort of hybrid option through the entire ICE-focused Blue lineup by 2030.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Sponsored
Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

View Comments

Sponsored