Ford Expedition sales increased in the United States and Mexico during the third quarter of 2024, while recording 21 deliveries in Colombia.
Ford Expedition Sales - Q3 2024 - United States
In the United States, Ford Expedition deliveries totaled 14,817 units in Q3 2024, a decrease of about 13 percent compared to 17,061 units sold in Q3 2023.In the first nine months of the year, Expedition sales increased about 3 percent to 58,124 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EXPEDITION | -13.15% | 14,817 | 17,061 | +3.01% | 58,124 | 56,427 |
Ford Expedition Sales - Q3 2024 - Mexico
In Mexico, Ford Expedition deliveries totaled 132 units in Q3 2024, a decrease of about 9 percent compared to 145 units sold in Q3 2023.In the first nine months of the year, Expedition sales decreased about 22 percent to 424 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EXPEDITION | -8.97% | 132 | 145 | -22.06% | 424 | 544 |
Ford Expedition Sales - Q3 2024 - Colombia
In Colombia, Ford Expedition deliveries totaled 21 units in Q3 2024, an increase of about 2,000 percent compared to 1 units sold in Q3 2023.In the first nine months of the year, Expedition sales increased about 211 percent to 59 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EXPEDITION | +2,000.00% | 21 | 1 | +210.53% | 59 | 19 |
Competitive Sales Comparison (USA)
Ford Expedition sales fell 13 percent to 14,817 units, placing behind GM’s SUVs in third place. Note that sales of the Expedition (see running Ford Expedition sales) includes those of the regular-length Expedition and the extended-length Expedition Max.
The Chevy Tahoe and Suburban led the segment again on a combined basis, which has been the case for more than two decades, though sales of the duo were down 18 percent to 32,386 units. Individually, the regular-length Tahoe (see running Chevy Tahoe sales) placed first, despite a 15 percent slide in volume to 23,337 units. Sales of the regular-length GMC Yukon (see running GMC Yukon sales) and the extended-length GMC Yukon XL (see running GMC Yukon XL sales) are combined this quarter, with the SUV family taking second place as sales fell 9 percent to 19,331 units.
The Expedition duo followed in third, while the extended-length Suburban (see running Chevy Suburban sales) placed fourth with a 25 percent downturn to 9,049 units. The Jeep Wagoneer family, comprised of both the regular-length Wagoneer and longer Wagoneer L (but not including the Grand Wagoneer), placed fifth with a three percent uptick to 7,486 units. The Toyota Sequoia took sixth with a 70 percent leap to 6,422 units, and the Nissan Armada remained last with a 21 percent drop to 3,578 units.
Sales Numbers - Mainstream Full-Size SUVs - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | -15.38% | 23,337 | 27,578 | 28% | 30% | -14.64% | 71,780 | 84,093 |
| GMC YUKON | +64.34% | 19,331 | 11,763 | 23% | 13% | +69.41% | 58,793 | 34,705 |
| GMC YUKON XL | -100.00% | 0 | 9,395 | 0% | 10% | -100.00% | 0 | 28,445 |
| FORD EXPEDITION | -13.15% | 14,817 | 17,061 | 18% | 18% | +3.01% | 58,124 | 56,427 |
| CHEVROLET SUBURBAN | -25.11% | 9,049 | 12,083 | 11% | 13% | -28.50% | 30,512 | 42,676 |
| JEEP WAGONEER | +3.28% | 7,486 | 7,248 | 9% | 8% | +78.75% | 37,329 | 20,883 |
| TOYOTA SEQUOIA | +70.44% | 6,422 | 3,768 | 8% | 4% | +22.17% | 19,290 | 15,790 |
| NISSAN ARMADA | -21.05% | 3,578 | 4,532 | 4% | 5% | -29.96% | 12,411 | 17,719 |
| TOTAL | -10.07% | 84,020 | 93,428 | -4.16% | 288,239 | 300,738 |
The Expedition and Expedition Max earned a cumulative 18 percent segment share, accounting for about a fifth of all deliveries here. The Tahoe and Suburban combined for a 39 percent share, with the Tahoe posting a 28 percent share and the Suburban an 11 percent share. The Yukon and Yukon XL together earned a 23 percent segment share. The Wagoneer and Wagoneer L posted a combined nine percent share, while the Sequoia held an eight percent share, and the Armada a four percent share.
Sales Numbers - Chevy Full-Size SUVs - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TAHOE | -15.38% | 23,337 | 27,578 | 72% | 70% | -14.64% | 71,780 | 84,093 |
| SUBURBAN | -25.11% | 9,049 | 12,083 | 28% | 30% | -28.50% | 30,512 | 42,676 |
| TOTAL | -18.34% | 32,386 | 39,661 | -19.31% | 102,292 | 126,769 |
As noted above, sales for the Ford Expedition and Jeep Wagoneer include sales figures for the regular-length model (Tahoe/Yukon competitors) and those of their extended-length models (Suburban/Yukon XL competitors). Meanwhile, Tahoe and Suburban sales are reported separately.
Sales Numbers - GMC Full-Size SUVs - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| YUKON | +64.34% | 19,331 | 11,763 | 100% | 56% | +69.41% | 58,793 | 34,705 |
| YUKON XL | -100.00% | 0 | 9,395 | 0% | 44% | -100.00% | 0 | 28,445 |
| TOTAL | -8.64% | 19,331 | 21,158 | -6.90% | 58,793 | 63,150 |
Combined, the Chevy SUVs continued to lead the mainstream full-size SUV segment in terms of sales volume, this time followed by the GMC Yukon family and then the Expedition. The four GM full-size SUV nameplates accounted for 51,717 deliveries for a dominant 62 percent segment share.
Sales Numbers - GM Mainstream Full-Size SUVs - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TAHOE | -15.38% | 23,337 | 27,578 | 45% | 45% | -14.64% | 71,780 | 84,093 |
| SUBURBAN | -25.11% | 9,049 | 12,083 | 17% | 20% | -28.50% | 30,512 | 42,676 |
| YUKON | +64.34% | 19,331 | 11,763 | 37% | 19% | +69.41% | 58,793 | 34,705 |
| YUKON XL | -100.00% | 0 | 9,395 | 0% | 15% | -100.00% | 0 | 28,445 |
| TOTAL | -14.97% | 51,717 | 60,819 | -15.18% | 161,085 | 189,919 |
The full-size mainstream SUV segment contracted 10 percent to 84,020 deliveries during Q3 2024, meaning Expedition family sales underperformed the segment average.
The Ford Authority Take
We consider it a good quarter when Ford Expedition sales outpace those of the GMC Yukon, essentially taking second place in the segment between Tahoe/Suburban and Yukon/Yukon XL. Alas, this was not the case during Q3 2024, as the Expedition range fell behind GMC to place third. This represents a deterioration in the model’s performance, since the Expedition placed second during the past two quarters.
If product is the issue, then Ford has a solution, having recently revealed the updated 2025 Ford Expedition with a new exterior, innovative split liftgate, a new interior with bigger displays and smarter storage solutions, and a new off-road-oriented Tremor model. But Ford isn’t alone in updating the Expedition, as The General has refreshed the 2025 Chevy Tahoe and the 2025 Chevy Suburban duo along with the 2025 GMC Yukon family.
On the other end of the spectrum, the Jeep Wagoneer and Toyota Sequoia are seeing sales grow, with Toyota took aim at The Blue Oval’s flagship utility, with the 2025 Toyota Sequoia 1794 debuting as a new Ford Expedition King Ranch rival.
Refreshed 2025 Ford Expedition debuts first-ever Tremor and Ultimate Platinum trim levels
About Ford Expedition
The 2024 Ford Expedition gains a new exterior color dubbed Wild Green as a no-cost option, while ditching two colors, namely Infinite Blue Metallic Tinted Clearcoat and Forged Green Metallic. There’s also a new Excursion Package, which adds floor liners, the Heavy-Duty Trailer Tow Package and the Advanced Cargo Manager with black roof rail crossbars, along with suspension/drivetrain upgrades such as ControlTrac with eLSD, a 3.73-geared electronic limited-slip differential, and the Continuous Controlled Damping (CCD) system with suspension road preview.
Refreshed 2025 Ford Expedition Platinum Ultimate
About The Numbers
- All percent change figures compared to Ford Expedition sales in Q3 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q3 2024 and 78 selling days for Q3 2023
- Ford Expedition sales figures include sales for regular-length Expedition and extended-length Expedition Max
Comments
In a segment with relatively few competitors, anything less than 30% segment share is failure. GM is printing money here. 25 years ago, ord Division VP Ross Roberts and I set and attained a target of 40%. Where has the ambition and pride gone?
What does Gm have that ford doesn’t, Engine options. So if you want diesel you can have it, V8? Have it, give it a 5.0 and it might start fighting back. I would love to have a ford instead of my tahoe to match the f150.