After a red hot start, all-electric pickup trucks, in general, have faced quite the decline as of late. There was a time – not too long ago – when it was difficult to find a Ford F-150 Lightning on a dealer lot and listed at sticker price, in fact, but now that early adopters have exited the market, one can purchase the same model with a steep discount in many cases. This recently prompted Ford to idle the Rouge Electric Vehicle Center and reduce F-150 Lightning production to meet slowing demand, and the same sort of fate has now befallen the Tesla Cybertruck, too.
According to Business Insider, Tesla is moving some of its workers off Cybertruck production to focus more on the Model Y, a move that comes as its total deliveries declined by around one percent in 2024 to 1.79 million units. “As we continue to assess schedules to meet business needs, we’ll be making a change to Model Y and Cyber schedules and we want to ensure that your preferences are considered,” Tesla wrote in a memo informing workers of this shift back in December.
Additionally, some workers were told that Tesla Cybertruck production was being scaled down, noting that the company planned to built fewer parts for the EV pickup in Q1 2025. Tesla doesn’t report individual model sales figures, so it’s difficult to tell if this move stems from slowing demand, but there are signs that’s the case. Tesla stopped selling its pricey Foundation Series model last October, lowered lease prices in December, and some customers on the model’s waitlist are reportedly receiving their trucks faster than previously expected.
This news comes just a few weeks after Tesla reportedly idled Cybertruck production for three days – from December 3rd through 5th, 2024 – though it did pay workers for eight hour shifts on those particular days. Those same employees reported that they’ve been working inconsistent hours since October, too.
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There a funny video floating around about a cybertruck not really being able to do “well truck things”. One sequence shows a Ford F-150 towing it out of a compromising position. Maybe this is also a contributing factor! 🙂
Because it’s a showpiece for emasculated nerds who have been jealous of bros in their lifted Rams and Super Dutys all these years. Now they have something obnoxious that they’ll use like a corolla. Then there’s the youboobers who need to feel important and look cool for likes and subscribes. And finally, we have diehard telsaphiles like Bruce down there who think it’s so awesome because lord elon said so.
Most of these losers have theirs, so, unlike Rams and Super Dutys that actually sell as work vehicles aside from bro toys, the cyberturd has nothing to fall back on.
The DeLorean of the 21st century. And it will suffer a similar fate.
Amen !
the Cyber Truck is the ugliest car I’ve seen to date, yes uglier than the Kia truck so no wonder the demand for these is shrinking
Don’t let the facts get in the way. In the real world the 2024 was a good year for Cybertruck, not so much for the Lightning.
U.S. EV Pickup Sales In 2024
This bar chart shows the 2024 unit sales of five electric pickup trucks: the GMC Sierra EV (1,788), the Chevrolet Silverado EV (7,428), the Rivian R1T (11,085), the Ford F-150 Lightning (33,510), and the Tesla Cybertruck (38,965).
The GMC Hummer EV is not represented, as the automaker does not distinguish between sales of the SUV and truck variants.
Chart: Tim Levin, InsideEVsSource: Automaker reports; Cox AutomotiveGet the dataCreated with Datawrapper
That’s okay, it was a great year for the ICE F-150. Besides, less than 5,000 difference between them when CT was supposed to have 2 million confirmed pre-orders?! It was a horrible, horrible year for Tesla. But don’t let that stop you from buying more stock! Drink the Kool-aid.