mobile-menu-icon
Ford Authority

Ford Kuga Europe’s Second Most Popular PHEV Of 2024

In Europe, plug-in hybrids have long been a popular option among new vehicle shoppers, who can see the benefit of being able to travel short distances on electric power alone, but also, have a traditional gas engine present for longer trips. In that segment, the Ford Kuga PHEV has long topped the plug-in hybrid sales charts in the region, ranking as the best-selling PHEV for years now. However, the Ford Kuga PHEV did slip a bit in 2024, falling to second place after ranking first for multiple consecutive years.

A chart from JATO Dynamics showing the top 20 best-selling EVs and PHEVs in Europe for 2024.

According to new data from JATO Dynamics, the Ford Kuga PHEV ranked second in terms of overall sales after moving 42,183 units, which placed it behind the Volvo XC60, which recorded 60,741 sales last year. However, while the XC60 enjoyed a 41 percent year-over-year sales increase, the Kuga PHEV dropped by 22 percent, meaning that it only managed to beat out the third-place BMW X1 by a rather small margin.

This result is also somewhat disappointing for the Ford Kuga PHEV given the fact that it ranked as Europe’s top-selling plug-in hybrid in 2021, 2022, and 2023, but it began to falter early in 2024, closing out the first-half of last year in second place. As for the overall European car market, it posted a 0.9 percent year-over-year increase with 12,909,741 units sold, but as JATO Dynamics points out, the automotive market in that region has shrunk by nearly 2.9 million units since the COVID-19 pandemic arrived in 2020.

“Overall, when you consider the range of challenges facing Europe’s automotive industry, the results for 2024 are not overly negative,” said Felipe Munoz, Global Analyst at JATO Dynamics. “However, you would expect any other industry to have shown significant signs of recovery by now, and there is very little evidence that the automotive industry will return to the pre-pandemic reality. The higher cost of vehicles, the rise of working from home, inflationary pressure on wages, and the emergence of new transportation solutions are among the reasons why Europeans have stopped buying brand new cars.”

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

No Comments yet

Leave a comment

Cancel