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Ford Motor Company Mexico Sales Down Three Percent In December 2024

Ford Motor Company Mexico sales decreased three percent to 5,648 units in December 2024 compared to December 2023 results. Sales decreased at Ford and increased at Lincoln.

Brand & Model Sales

Ford sales decreased 4.83 percent to 5,421 units:

Lincoln sales increased 102.68 percent to 227 units:

During the 2024 calendar year, Ford Motor Mexico sales increased 10 percent to 54,209 units.

Sales Results - December 2024 - Mexico - Ford

MODELDEC 2024 / DEC 2023DECEMBER 2024DECEMBER 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO+11.88% 113101-20.78%1,159 1,463
BRONCO SPORT-14.93% 228268-23.73%2,539 3,329
E-TRANSIT-71.67% 34120-3.65%923 958
EDGE-100.00% 012-32.54%199 295
ESCAPE+78.82% 363203+23.72%2,744 2,218
EXPEDITION-5.13% 3739-26.32%546 741
EXPLORER+134.88% 303129+94.58%2,047 1,052
F-SERIES-33.82% 1,0781,629+5.77%12,961 12,254
MAVERICK-32.23% 225332+8.96%2,555 2,345
MUSTANG-47.79% 71136+34.94%923 684
MUSTANG MACH-E0.00% 55+84.85%122 66
RANGER-10.47% 633707+37.09%6,465 4,716
TERRITORY+3.88% 1,4201,367+7.34%13,217 12,313
TRANSIT+81.11% 911503+35.03%5,350 3,962
TRANSIT COURIER-100.00% 0145-61.26%609 1,572
FORD TOTAL-4.83% 5,4215,696+9.15%52,359 47,968

Sales Results - December 2024 - Mexico - Lincoln

MODELDEC 2024 / DEC 2023DECEMBER 2024DECEMBER 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
AVIATOR-16.67% 1518-29.49%165 234
CORSAIR+20.51% 4739+42.11%513 361
NAUTILUS+1,487.50% 1278+186.39%905 316
NAVIGATOR-19.15% 3847-26.45%267 363
LINCOLN TOTAL+102.68% 227112+45.21%1,850 1,274

Sales Results - December 2024 - Mexico - FMC Totals

BRANDDEC 2024 / DEC 2023DECEMBER 2024DECEMBER 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
FORD TOTAL-4.83% 5,4215,696+9.15%52,359 47,968
LINCOLN TOTAL+102.68% 227112+45.21%1,850 1,274
FMC MEXICO TOTAL-2.75% 5,6485,808+10.09%54,209 49,242

The Ford Authority Take

Ford Motor Company Mexico sales December slump extended the company’s losing streak in the Latin American country, where it has now experienced four consecutive months of contraction and shrinking market share. That said, the automaker ended the year on a positive note, up 10 percent over the same period in 2023.

2024 Ford F-150 Lariat Brazil - Exterior 002 - Rear Three Quarters

FoMoCo Mexico’s December sales drop is due to declines in volume throughout the entire Blue Oval lineup, including the popular Ford F-Series. Ford’s truck line suffered a hard setback in December, losing 551 units year-over-year, which made it lose its position as the company’s best-selling model both for the month and in the year-to-date.

By contrast, the Ford Territory was the brand’s new sales leader, posting a slight but notable increase to surpass 1,400 deliveries for the month. It also highlighted the massive triple- and quadruple-digit increases for the company’s new midsize crossovers, including the Ford Explorer and Lincoln Nautilus as the fastest-growing models.

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