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U.S. Ford Motor Company Sales Flat In December 2024

Ford Motor Company sales decreased 0.4 percent to 191,531 units during December 2024 in the United States. Sales decreased at Ford and increased at Lincoln.

“The Ford Motor Company strategy of offering customers a variety of powertrains and vehicle types helped Ford grow retail sales in last year,” said Ford in a statement. “The Ford F-Series best illustrates the company’s Freedom of Choice strategy with gas, diesel, hybrid and electric models. All of these F-Series versions saw year-over-year sales growth in the final month of 2024,” the automaker added.

The Ford F-Series was the top-selling truck in the U.S. in 2024.

FoMoCo Sales Notes – U.S. December 2024

  • Total Ford Motor Company sales during December 2024 decreased 0.42 percent to 191,531 units
    • Electric vehicle sales totaled 13,091 units
    • Hybrid vehicle sales totaled 14,507 units
    • Internal combustion vehicle sales totaled 163,933 units
    • Truck sales totaled 107,978 units
    • SUV sales totaled 81,078 units
    • Car sales totaled 2,475 units

A front three quarters view of the 2024 Ford Ranger lineup.

Brand & Model Sales

Ford sales decreased 1.76 percent to 179,866 units:

Lincoln sales increased 25.94 percent to 11,665 units:

During the complete 2024 calendar year, Ford Motor Company sales increased 4.2 percent to 2,078,832 units.

Sales Results - December 2024 - USA - Ford

MODELDEC 2024 / DEC 2023DECEMBER 2024DECEMBER 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO+86.19% 12,0676,481+3.32%109,172 105,665
BRONCO SPORT-11.56% 11,36112,846-2.18%124,701 127,476
E-SERIES+4.82% 4,2844,087-5.07%40,778 42,957
E-TRANSIT-30.91% 1,0261,485+64.36%12,610 7,672
EDGE-91.56% 1,21914,443-37.38%66,436 106,098
ESCAPE+0.11% 13,25513,240+4.18%146,859 140,968
EXPEDITION+19.47% 8,7927,359+6.32%78,035 73,396
EXPLORER-18.80% 15,85119,520+3.91%194,094 186,799
F-150 LIGHTNING+36.76% 5,1973,800+38.67%33,510 24,165
F-SERIES+11.39% 74,67567,041+0.76%732,139 726,624
HEAVY TRUCKS+12.57% 1,2361,098-6.23%13,671 14,580
MAVERICK-43.23% 4,3827,719+39.43%131,142 94,058
MUSTANG-47.64% 2,4754,727-9.47%44,003 48,605
MUSTANG MACH-E+41.23% 6,8684,863+26.92%51,745 40,771
RANGER+2,955.81% 5,256172+42.90%46,205 32,334
TRANSIT-6.46% 11,92212,745+15.49%140,128 121,337
TRANSIT CONNECT-100.00% 01,455-51.35%8,781 18,050
FORD TOTAL-1.76% 179,866183,081+3.13%1,974,009 1,914,094

Sales Results - December 2024 - USA - Lincoln

MODELDEC 2024 / DEC 2023DECEMBER 2024DECEMBER 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
AVIATOR+1.56% 2,6702,629+62.27%25,235 15,551
CORSAIR+18.25% 2,9422,488+12.83%27,513 24,384
NAUTILUS+63.95% 4,0972,499+50.18%36,544 24,334
NAVIGATOR+18.83% 1,9561,646-11.50%15,531 17,549
LINCOLN TOTAL+25.94% 11,6659,262+28.12%104,823 81,818

Sales Results - December 2024 - USA - FMC Totals

BRANDDEC 2024 / DEC 2023DECEMBER 2024DECEMBER 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
FORD TOTAL-1.76% 179,866183,081+3.13%1,974,009 1,914,094
LINCOLN TOTAL+25.94% 11,6659,262+28.12%104,823 81,818
FMC USA TOTAL-0.42% 191,531192,343+4.15%2,078,832 1,995,912

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  1. Most automakers had stellar Decembers.

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