The Blue Oval’s decision to slap its iconic pony car moniker on the all-electric Ford Mustang Mach-E stirred up quite a lot of controversy when that particular model debuted for the 2021 model year, especially among that car’s faithful. In the meantime, the traditional Mustang’s rivals largely disappeared over the course of the past year, seemingly setting it up for even more success. However, something rather interesting happened in 2024 instead – the Ford Mustang Mach-E wound up outselling the Ford Mustang for the very first time.
According to FoMoCo’s December sales report, the automaker sold a grand total of 51,745 Ford Mustang Mach-E crossovers in 2024, compared to 44,003 Mustangs – a rather large difference of 7,742 units. The Mach-E also enjoyed a 26.92 percent sales increase year-over-year, while the Mustang dropped by 9.47 percent versus 2023. There are many potential reasons why the Ford Mustang Mach-E managed to beat out its ICE counterpart, but perhaps the biggest might be the fact that the redesigned S650 model debuted with far higher prices across the board than its predecessor, and it has only gotten more expensive since then, while the Mach-E has been treated to some robust incentives as of late.
In 2023, the Mustang managed to beat the Ford Mustang Mach-E in terms of sales by moving 48,605 units, while the all-electric crossover posted 40,771 sales, representing increases of just over two and three percent, year-over-year, respectively. Thus, this is certainly a notable development, though it’s worth mentioning that Ford isn’t exactly going to run out and develop an all-electric version of the Mustang coupe – in fact, CEO Jim Farley previously stated that such a thing “will never happen.”
At the same time, Farley has also been quite candid about the fact that the Mustang probably wouldn’t exist today if it weren’t for the Mach-E, due to ever-increasing emissions and fuel economy standards. “The Mustang Mach-E, in a way, created, allowed this car to happen,” Farley said. “Competitors are buying credits for emissions, and they can’t come out with this kind of vehicle.”
Comments
I’ve driven my Cadillac Lyriq for 12 months and 23,000 miles.
Love it.
I would like a Mustang EV convertible or a Camaro EV convertible.
Looking forward to testing the Dodge Charger R/T EV — unfortunately for me it is not available as a convertible.
Not surprised. The gas Mustangs continued escalating pricing (especially GT variants) has pushed it out of their primary demographics price range.
I’m afraid a four-door version is the only thing that can save the Mustang or at least extend its lifespan. A plant dedicated to a model with 44,000 sales is money pit, even with export volume.
Personally, I’d dig an “S750” chassis that could support a sedan and wagon version. I know people have a damn cow when anybody brings it up (which I would gladly slaughter) but the added sales would only help. Maybe even take a page from Stellantis and develop a chassis that can swallow EV and ICE powertrains (just don’t pull a Tavares and kill the V8) so that any future Mach-Es would help with the volume problem. Then the only problem becomes reigning in the pompous marketing department that thinks there is enough value in the coupe they can sell them at champagne bottle prices while offering beer can quality and dynamics.
A sedan based off the platform isn’t a bad idea. Naming it Mustang is just lazy marketing and people get mad because Ford thinks the fanbase is stupid enough to believe whatever mental gymnastics they come up with. Truth is the S650 is a glammed up S550 that got a big price hike so sales are down and the Mach E got markdowns and incentives to move cars.
The Mustang is a niche vehicle. The e thing was supposed to be the next everyman’s car.