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Ford Performance Officially Launches Redesigned Website

Ford Performance has enjoyed a bit of a resurgence as of late in various forms of motorsport across the entire globe, and it’s celebrating the kickoff of the 2025 racing season in a very special way, too. In fact, the Ford Performance 2025 Season Launch is set to take place on January 30th, 2025, in Charlotte, North Carolina, where fans can meet drivers, scope out their rides, and enjoy various forms of live entertainment. Now, as we inch closer to that event, Ford Performance has officially launched a brand new website, too.

A photo of the new lineup of Ford Performance merchandise.

The redesigned Ford Performance website – which can be found here – sports an all-new look, for starters, but it’s also designed to better showcase the automaker’s motorsports endeavors, its vehicles, and its enthusiast following. Fans of The Blue Oval can find a list of upcoming races there – encompassing all series, including the Mustang Challenge and Mustang Cup – as well as a “how to watch” weekend guide, and a junior team page.

Additionally, the Ford Performance site will be updated weekly with a list of enthusiast events that fans can attend, as well as shows, and they can find information on the latest high-performance cars and trucks from the brand, Ford Performance experiences, Ford Performance Parts, and motorsports merchandise, plus information pertaining to how one can connect with a Ford Tech.

Ford CEO Jim Farley has made it quite clear that the automaker is laser-focused on creating exciting post-purchase experiences for fans of The Blue Oval, and this is just the latest way the automaker is doing precisely that. It’s also a follow-up to the Ford Mustang Experience Center that debuted last spring and is also located at Ford Performance headquarters at Charlotte Motor Speedway in North Carolina. There, pony car fans can hit the track, purchase merchandise, or just soak in the long and illustrious history of the iconic Mustang in general.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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