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Ford Puma Among Europe’s Top 20 Best Selling Cars In 2024

New vehicle shoppers in the UK and Europe have long gravitated toward the Ford Puma, a small crossover that has a lot to offer in terms of value, efficiency, and utility. The Puma has remained at or near the top of the sales charts in both of those places essentially since it launched, and that remained the case throughout the course of 2024 as well. In fact, the Ford Puma wrapped up last year as the UK’s best-selling vehicle overall, and it was also among the top 20 best sellers in Europe, too.

A photo showing the exterior of the Ford Puma from a front three quarters angle.

According to new data from JATO Dynamics, the Ford Puma ranked as the 17th best-selling car in Europe in 2024 after that model racked up 149,112 sales last year – which was actually seven percent fewer than 2023. Regardless, it continues a long streak of success for the Puma that began years ago, when the crossover ranked as as Europe’s 20th best-selling vehicle in 2021, moving up a few spots to 16th place in 2022, after which it was the 11th best-selling new vehicle in Europe in 2023. Through the first half of 2024, the Ford Puma ranked 15th among the top-selling cars in Europe, too.

As for the overall European car market, it posted a 0.9 percent year-over-year increase with 12,909,741 units sold, but as JATO Dynamics points out, the automotive market in that region has shrunk by nearly 2.9 million units since the COVID-19 pandemic arrived in 2020. Ford has faced its own fair share of struggles in Europe as of late too, with weak passenger vehicle and EV sales prompting it to focus more on its successful Ford Pro commercial business moving forward.

A rear three quarters view of the 2024 Ford Puma ST.

“Overall, when you consider the range of challenges facing Europe’s automotive industry, the results for 2024 are not overly negative,” said Felipe Munoz, Global Analyst at JATO Dynamics. “However, you would expect any other industry to have shown significant signs of recovery by now, and there is very little evidence that the automotive industry will return to the pre-pandemic reality. The higher cost of vehicles, the rise of working from home, inflationary pressure on wages, and the emergence of new transportation solutions are among the reasons why Europeans have stopped buying brand new cars.”

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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