The Ford Puma is still a relatively new product after entering production back in 2019, but the small crossover remains quite popular across the UK and Europe. There, the Puma has routinely ranked among the best-selling vehicles in that part of the world month after month, year after year, and that success continues after it was treated to a refresh for the 2024 model year. Now that figures for December are in, we’re learning that not much changed in terms of sales last month either, as the Ford Puma remains one of the top choices among UK-based shoppers.
According to new data from The Society of Motor Manufacturers and Traders Limited (SMMT), the Ford Puma ranked fifth among all new vehicles in the UK last month after recording 2,802 sales – placing it behind the Tesla Model Y, Tesla Model 3, Nissan Qashquai, and Mini Cooper, as well as ahead of the MG ZS, Vauxhall Corsa, Volvo XC40, Audi Q4 e-tron, and Nissan Juke. However, the Ford Puma managed to hang onto its spot atop the sales charts for the entire year, beating the second-place Kia Sportage by just over 1,000 units.
As for the overall UK new vehicle market, it posted a 2.6 percent year-over-year increase compared to 2023 with 1,952,778 units sold. In December alone, UK new vehicle shoppers scooped up 140,786 units – a 0.2 percent decline compared to November – and things didn’t look terribly great in the EV side of the business, either. Rather, all-electric vehicle sales achieved a market share of 19.6 percent – falling short of the 22 percent mandated by the UK government. Regardless, things looked good for EVs in December, as UK buyers purchased 43,656 units, accounting for 31 percent of the market, which was the highest mark since December 2022.
“A record year for EV registrations underscores vehicle manufacturers’ unswerving commitment to a decarbonized new car market, with more choice, better range, and increased affordability than ever before,” said Mike Hawes, SMMT Chief Executive. “This has come at huge cost, however, with the billions invested in new models being supplemented by generous incentives which are unsustainable. We need rapid results from the regulatory review and urgent substantive support for consumers – else automotive investments will be at risk and the jobs, economic growth, and net zero ambitions we all share in jeopardy.”
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