Ford Puma UK’s Best Selling Car Of 2024

New vehicle shoppers in the UK and Europe have long gravitated toward the Ford Puma, a small crossover that has a lot to offer in terms of value, efficiency, and utility. The Puma has remained at or near the top of the sales charts in both of those places essentially since it launched, and finished 2023 as the UK’s best-selling new vehicle overall, in fact. That was once again the case in 2024, though the Ford Puma did start to lose a bit of steam toward the end of the year.

According to new data from The Society of Motor Manufacturers and Traders Limited (SMMT),, the Ford Puma ranked as the UK’s top-selling new vehicle for the second consecutive year after consumers purchased 48,340 units of the crossover, narrowly edging out the second-place Kia Sportage by just 1,177 units. The Sportage had previously been gaining ground on the Puma through much of the second half of 2024, but it didn’t even crack the top 10 in the month of December, while the Puma ranked fifth – which helped solidify the sales crown for the Blue Oval model.

As for the overall UK new vehicle market, it posted a 2.6 percent year-over-year increase compared to 2023 with 1,952,778 units sold. In December alone, UK new vehicle shoppers scooped up 140,786 units – a 0.2 percent decline compared to November – and things didn’t look terribly great in the EV side of the business, either. Rather, all-electric vehicle sales achieved a market share of 19.6 percent, falling short of the 22 percent mandated by the UK government. Regardless, things looked good for EVs in December, as UK buyers purchased 43,656 units, accounting for 31 percent of the market, which was the highest mark since December 2022.

“A record year for EV registrations underscores vehicle manufacturers’ unswerving commitment to a decarbonized new car market, with more choice, better range, and increased affordability than ever before,” said Mike Hawes, SMMT Chief Executive. “This has come at huge cost, however, with the billions invested in new models being supplemented by generous incentives which are unsustainable. We need rapid results from the regulatory review and urgent substantive support for consumers – else automotive investments will be at risk and the jobs, economic growth, and net zero ambitions we all share in jeopardy.”