The Ford Mustang currently stands largely alone in its segment following the discontinuation of the Chevy Camaro, Dodge Challenger, and Dodge Charger, though all-electric and turbocharged I-6 variants of the all-new Charger are on the way. However, we’ve long known that a new Camaro should eventually rejoin the fray as well, though it’s largely unclear what the new version of the long-running model will look like – though it does seem as if General Motors is targeting an affordable price point, at least.
According to GM Authority, the automaker hasn’t given up on the idea of bringing back the Camaro, but sources indicate that product planners have decided that the next-generation model should be both “affordable and attainable,” even going so far as to state that “affordability is a priority.” GM is so adamant that the seventh-generation Camaro should be affordable that a successor remains unlikely if it can’t meet that particular criteria, too.
Pricing has certainly become a bit of an issue for Mustang shoppers, as the S650 generation model – which debuted for the 2024 model year – was treated to a significant price increase compared to the S550 right out of the gate, and then received another hike for the 2025 model year. Many believe that these sharp price increases are the chief reason for the fact that Mustang sales posted their worst result in years through 2024, though the automaker pointed to supplier issues as the main driving factor there.
Regardless, the Mustang doesn’t currently have much competition to worry about, especially if we consider that the new Charger won’t be sold with a V8 option, though its twin turbocharged Hurricane I-6 should still offer similar performance. It’s currently unclear what route GM will go with the next-generation Camaro – prior rumors suggested that it would only be sold with all-electric power – but for now at least, it’s clear that GM intends to market that model to younger customers with an affordable price tag, much the same way it has done with the C8 Corvette.
Comments
A recent survey of members of a famous car-guy site revealed that the Mustang is considered to be one of the top 3 vehicles on the market today that is absurdly overpriced, so it makes sense for GM to say that.
A Mustang GT going for $60,000 + ? .That’s absurd. Plus it still looks like a damned Camaro. Go back to the retro look 65-66…with ROUND headlights !
The 2025 Mustang is absurdity overpriced. The 2015 to 2023 are essentially the same car so buying a used but not abused one is the smarter way to get a “new” Mustang.
What the heck do you think is going to happen to car prices when the automakers are forced to give out 40% UAW wage hikes? Companies can’t afford to eat the difference. There are only 4 ways to bring down the prices 1. More automation and fewer workers (but the UAW sort of ruled that out), 2. Build overseas, 3. De-content cars and make them simpler, 4 stop trying to support the EVs and let them sink or swim. I am sure that Ford is not happy to have this problem, and at the corporate level isn’t as greedy as you think.
Sure, nearly 580 million dollars in stock buy backs in the past two years says otherwise. There is certainly a break point when it comes to wages and product price but when companies engage in actions like stock buy backs that only benefit the shareholders (and typically the largest shareholders tend to be executives in the company) it paints a different picture.
Absolutely! GM bring in another ZL1-1LE level car at 70k and clean Ford’s clock and make whatever asshat at Ford that thinks a mid-tier Mustang is worth 80k look silly!
Wow an “affordable” car! What a novel concept! That why Ford sold so many Mustangs when it came out. That’s why the Maverick sold so well, and if Ford had their house in order like they did in 1965, they would have sold a whole lot more of the trucks. Affordable works.