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New $5K Rebate Launched For 2024 Ford Bronco Lineup

When the sixth-generation Ford Bronco debuted for the 2021 model year, it did so to tremendous consumer interest and demand – not terribly surprising for a model that fans had been asking the automaker to bring back for a quarter-century. Given the fact that it launched smack in the middle of the pandemic, it was also no surprise that the new Bronco was in short supply and high demand for some time. However, things have since normalized with production catching up with demand, leading to a lull in sales. As such, leftover 2024 Ford Bronco models are being treated to a new rebate.

A front three quarters view of the Ford Bronco Badlands.

According to a dealer bulletin recently seen by Cars Direct, 2024 Ford Bronco models are now available with discounts ranging from $500-$3,000 in manufacturer rebates depending on the trim, as well as region. The Badlands, Wildtrak, and Raptor models are getting the best discounts, with the latter, high-performance model eligible for $3,000 in Retail Customer Cash in places including Charlotte, Detroit, Los Angeles, Phoenix, San Francisco, and Seattle.

Additionally, Ford Bronco SUVs are still eligible for conquest cash incentives that can be stacked with these rebates, as Ford Authority previously reported. These offers do vary greatly by location, however, so those in the market for a new Bronco will want to check with their local dealer to get more specific information.

Ford Bronco Wildtrak Argentina Cactus Gray - Exterior 002 - Rear Three Quarters

In any event, the recent slowdown in Ford Bronco sales doesn’t have dealers worried at all, with most seeing this as a normalization in demand following a red hot start. Regardless, The Blue Oval is making adjustments to Bronco production at the Michigan Assembly plant to meet lower demand for that model. As Ford Authority recently reported, the automaker also pushed back the start of 2025 Ford Bronco and Ford Ranger production by nearly two weeks at MAP, from January 13th, 2025, to January 25th, 2025.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Depending on and if you qualify for isn’t appealing at all and even if the 5 grand off was guaranteed that’s not nearly enough money off on these crazy overpriced vehicles.

    Reply
  2. I’ll wait until the rebate is in the $15-20,000 range like the markups were a few years ago.
    Rebates of any amount also depress the used value of a given vehicle.

    Reply
  3. I’ve been waiting back order of a part # MB3Z4K206B for my 2024 Ford Bronco Big Bend since November 2024 to until now. My car is still in collision shop. My question is the part manufacturing is still making progress or not?

    Reply

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