Ford Performance is gearing up for the start of the 2025 racing season for all manner of motorsport, from rally to stock car racing. Now, fans of The Blue Oval can gear themselves up, too thanks to a new line of clothing just released by the automaker.
Offered up on the Ford Performance merch website, the new clothing features a unique retro-style logo. Of course, most of the new merch reads “Ford Performance,” while on some items, the familiar text is bracketed with a tricolor racing stripe design that invokes a sense of a vehicle in motion. There’s a wide selection of clothing and merchandise available, including hoodies, windbreakers, polo shirts, and fitted caps.
“New Ford Performance merchandise has arrived!” reads the product announcement. “Whether you’re a fan of drag racing, drifting, off-road racing, rally racing, road racing, or stock car racing, you can now find the perfect gear to showcase your passion for Ford Performance.”
Fans can show their Blue Oval pride with a Ford Mustang shirt, which features the Ford Performance logo on the back and the running pony icon on the front for $55. There’s also a category dedicated to the Ford Raptor T1+, which recently scored a podium finish in the tough 2025 Dakar Rally.
Other model-specific merch currently up for grabs includes the Bronco Free Wheeling collection, which offers Ford Bronco branded gear with the retro sunset-colored stripes found on the real-life Bronco Free Wheeling edition models. There’s also the Baja Bronco by Stroppe collection, which features illustrations of the unique Bronco Stroppe edition and fun retro-themed designs.
Ford Performance fans also have the 2025 Season Launch to look forward to. Set for January 30th, 2025, this event will kick off Ford’s efforts in global motorsports, giving attendees the chance to meet their favorite drivers face-to-face while enjoying a free concert and all sorts of swag.
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