Supplier Issues Impacted Ford Mustang Sales In 2024

As Ford Authority reported earlier this week, the all-electric Ford Mustang Mach-E outsold the ICE-powered Ford Mustang for the very first time in 2024, which came as a bit of a surprise to many. According to FoMoCo’s December sales report, the automaker sold a grand total of 51,745 Ford Mustang Mach-E crossovers in 2024, compared to 44,003 Mustangs – a rather large difference of 7,742 units, much of which could be attributed to the fact that the S650 generation Ford Mustang that debuted for the 2024 model year is quite a bit pricier than its predecessor. However, there’s also another factor worth considering, too.

According to Automotive News, the disappointing sales results posted by the ICE Ford Mustang – its lowest yearly total in at least two decades – can at least partly be blamed on production issues stemming from supply chain kinks, it seems. Regardless of its lower sales results, FoMoCo remains adamant that the Mustang is a profitable venture for the automaker, largely due to the fact that owners are happy to spend money on special editions and parts/accessories, too.

“Measuring Mustang’s success by just looking at volume misses the mark on the strength of this particular segment,” Ford spokesperson Said Deep said in a statement. “Mustang is a very profitable and vibrant business for Ford. We build passionate products for enthusiasts and that’s going to continue to grow.” “We’re happy with where Mustang is and, frankly, where we’re going,” Ford Mustang brand manager Joe Bellino added. “It’s a critical part of our business and will continue to be a part of our business.”

On the flip side, the Ford Mustang Mach-E’s success is also great news for The Blue Oval, which has thus far faced a declining market for its all-electric vehicles globally. “Mustang more than ever is taking on different shape and forms for us. Having the Mach-E there is good for us and good for business.”