Ford brand sales in the United States increased 7.5 percent to 500,367 units during the fourth quarter of 2024.
Individual model sales performance was as follows:
- Ford Bronco sales increased 126.98 percent to 32,224 units
- Ford Bronco Sport sales decreased 2.43 percent to 30,344 units
- Ford E-Series sales decreased 9.02 percent to 11,331 units
- Ford E-Transit sales increased 56.51 percent to 3,354 units
- Ford Edge sales decreased 85.81 percent to 5,024 units
- The model has been discontinued and the units recorded during Q4 represent some of the last remaining units to be available
- Ford Escape sales decreased 2.6 percent to 36,383 units
- Ford Expedition sales increased 17.34 percent to 19,911 units
- Ford Explorer sales decreased 2.82 percent to 47,295 units
- Ford F-150 Lightning sales decreased 10.1 percent to 10,703 units
- Ford F-Series sales increased 23.32 percent to 204,111 units
- Ford Heavy Trucks sales decreased 3.16 percent to 3,275 units
- Ford Maverick sales decreased 19.84 percent to 22,146 units
- Ford Mustang sales decreased 43.43 percent to 7,518 units
- Ford Mustang Mach-E sales increased 35.58 percent to 16,119 units
- Ford Ranger sales increased 1768.35 percent to 15,526 units
- Ford Transit sales increased 21.83 percent to 35,103 units
- Ford Transit Connect sales totaled 0 units as the model has been discontinued
Sales Results - Q4 2024 - USA - Ford
MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
---|---|---|---|---|---|---|
BRONCO | +126.98% | 32,224 | 14,197 | +3.32% | 109,172 | 105,665 |
BRONCO SPORT | -2.43% | 30,344 | 31,101 | -2.18% | 124,701 | 127,476 |
E-SERIES | -9.02% | 11,331 | 12,455 | -5.07% | 40,778 | 42,957 |
E-TRANSIT | +56.51% | 3,354 | 2,143 | +64.36% | 12,610 | 7,672 |
EDGE | -85.81% | 5,024 | 35,397 | -37.38% | 66,436 | 106,098 |
ESCAPE | -2.60% | 36,383 | 37,355 | +4.18% | 146,859 | 140,968 |
EXPEDITION | +17.34% | 19,911 | 16,969 | +6.32% | 78,035 | 73,396 |
EXPLORER | -2.82% | 47,295 | 48,667 | +3.91% | 194,094 | 186,799 |
F-150 LIGHTNING | -10.10% | 10,703 | 11,905 | +38.67% | 33,510 | 24,165 |
F-SERIES | +23.32% | 204,111 | 165,514 | +0.76% | 732,139 | 726,624 |
HEAVY TRUCKS | -3.16% | 3,275 | 3,382 | -6.23% | 13,671 | 14,580 |
MAVERICK | -19.84% | 22,146 | 27,628 | +39.43% | 131,142 | 94,058 |
MUSTANG | -43.43% | 7,518 | 13,290 | -9.47% | 44,003 | 48,605 |
MUSTANG MACH-E | +35.58% | 16,119 | 11,889 | +26.92% | 51,745 | 40,771 |
RANGER | +1,768.35% | 15,526 | 831 | +42.90% | 46,205 | 32,334 |
TRANSIT | +21.83% | 35,103 | 28,814 | +15.49% | 140,128 | 121,337 |
TRANSIT CONNECT | -100.00% | 0 | 3,926 | -51.35% | 8,781 | 18,050 |
FORD TOTAL | +7.50% | 500,367 | 465,463 | +3.13% | 1,974,009 | 1,914,094 |
The Ford Authority Take
Of the 17 Ford brand nameplates listed here, seven were in the green, while ten were in the red during Q4 2024.
At a whopping 1,768 percent increase, the Ranger posted the biggest gain during the quarter, as the midsize pickup truck – all-new for the 2024 model year – is now on the tail end of a generational changeover. Its platform mate, the Bronco, saw the second-highest increase of 127 percent, followed by the E-Transit (up 56 percent) and the Mustang Mach-E (up 35 percent). The 23 percent increase in F-Series sales and the 17 percent uptick in Expedition sales is also great news for The Blue Oval given the substantial sales volume of the F-Series and high levels of profitability of the Expedition.
On the red side of the spectrum, the Mustang saw the biggest drop of 43 percent, followed by a 20 percent drop for the Maverick and a 10 percent drop for the F-150 Lightning. We attribute the drop in Maverick sales to subpar availability of the compact pickup ahead of the refresh. In fact, some may be holding off on buying a Maverick in order to purchase the updated 2025 model. Whatever the case may be, we fully expect Maverick sales to rebound during the first half of 2025.
However, the drop in Mustang sales is certainly concerning. The pony car – the only model in its direct segment with a combustion engine following the discontinuation of the Chevy Camaro and Challenger – was just overhauled for the 2024 model year, and has fully gone through the generational inventory dip and replenishment cycle. Therefore, it may very well be that the new Mustang is not resonating in the marketplace.
About The Numbers
- All percent change figures compared to Ford USA sales for Q4 2023, unless noted otherwise
- There were 78 selling days for Q4 2024 and 76 selling days for Q4 2023
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q4 2024 sales reports:
- Ford Motor Company sales Q4 2024 U.S.A
- Ford sales Q4 2024 U.S.A. (Ford brand) (this page)
- Lincoln sales Q4 2024 U.S.A.
- Ford Motor Company sales October 2024 U.S.A.
- Ford Motor Company sales November 2024 U.S.A.
- Ford Motor Company sales December 2024 U.S.A.
- Ford China sales Q4 2024
- Ford Motor Company Canada sales Q4 2024
- Ford Canada sales Q4 2024
- Lincoln Canada sales Q4 2024
- Ford Motor Company Argentina sales Q4 2024
- Ford Argentina sales October 2024 (Ford brand)
- Ford Argentina sales November 2024 (Ford brand)
- Ford Argentina sales December 2024 (Ford brand)
- Ford Motor Company Colombia sales Q4 2024
- Ford Colombia sales October 2024 (Ford brand)
- Ford Colombia sales November 2024 (Ford brand)
- Ford Colombia sales December 2024 (Ford brand)
- Ford Motor Company Brazil sales Q4 2024
- Ford Brazil sales October 2024 (Ford brand)
- Ford Brazil sales November 2024 (Ford brand)
- Ford Brazil sales December 2024 (Ford brand)
- Ford Motor Company Mexico sales Q4 2024
- Ford Motor Company Mexico sales October 2024
- Ford Motor Company Mexico sales November 2024
- Ford Motor Company Mexico sales October 2024
- Reports By Vehicle Type
- Ford Motor Company sales Q4 2024 U.S.A
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