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Ford Authority

U.S. Ford Sales Up 7.5 Percent To 500,367 Units During Q4 2024

Ford brand sales in the United States increased 7.5 percent to 500,367 units during the fourth quarter of 2024.

Individual model sales performance was as follows:

Sales Results - Q4 2024 - USA - Ford

MODELQ4 2024 / Q4 2023Q4 2024Q4 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO+126.98% 32,22414,197+3.32%109,172 105,665
BRONCO SPORT-2.43% 30,34431,101-2.18%124,701 127,476
E-SERIES-9.02% 11,33112,455-5.07%40,778 42,957
E-TRANSIT+56.51% 3,3542,143+64.36%12,610 7,672
EDGE-85.81% 5,02435,397-37.38%66,436 106,098
ESCAPE-2.60% 36,38337,355+4.18%146,859 140,968
EXPEDITION+17.34% 19,91116,969+6.32%78,035 73,396
EXPLORER-2.82% 47,29548,667+3.91%194,094 186,799
F-150 LIGHTNING-10.10% 10,70311,905+38.67%33,510 24,165
F-SERIES+23.32% 204,111165,514+0.76%732,139 726,624
HEAVY TRUCKS-3.16% 3,2753,382-6.23%13,671 14,580
MAVERICK-19.84% 22,14627,628+39.43%131,142 94,058
MUSTANG-43.43% 7,51813,290-9.47%44,003 48,605
MUSTANG MACH-E+35.58% 16,11911,889+26.92%51,745 40,771
RANGER+1,768.35% 15,526831+42.90%46,205 32,334
TRANSIT+21.83% 35,10328,814+15.49%140,128 121,337
TRANSIT CONNECT-100.00% 03,926-51.35%8,781 18,050
FORD TOTAL+7.50% 500,367465,463+3.13%1,974,009 1,914,094

The Ford Authority Take

Of the 17 Ford brand nameplates listed here, seven were in the green, while ten were in the red during Q4 2024.

2024 Ford F-150 Tremor Middle East - Exterior 001 - Front Three Quarters

At a whopping 1,768 percent increase, the Ranger posted the biggest gain during the quarter, as the midsize pickup truck – all-new for the 2024 model year – is now on the tail end of a generational changeover. Its platform mate, the Bronco, saw the second-highest increase of 127 percent, followed by the E-Transit (up 56 percent) and the Mustang Mach-E (up 35 percent). The 23 percent increase in F-Series sales and the 17 percent uptick in Expedition sales is also great news for The Blue Oval given the substantial sales volume of the F-Series and high levels of profitability of the Expedition.

On the red side of the spectrum, the Mustang saw the biggest drop of 43 percent, followed by a 20 percent drop for the Maverick and a 10 percent drop for the F-150 Lightning. We attribute the drop in Maverick sales to subpar availability of the compact pickup ahead of the refresh. In fact, some may be holding off on buying a Maverick in order to purchase the updated 2025 model. Whatever the case may be, we fully expect Maverick sales to rebound during the first half of 2025.

However, the drop in Mustang sales is certainly concerning. The pony car – the only model in its direct segment with a combustion engine following the discontinuation of the Chevy Camaro and Challenger – was just overhauled for the 2024 model year, and has fully gone through the generational inventory dip and replenishment cycle. Therefore, it may very well be that the new Mustang is not resonating in the marketplace.

About The Numbers

  • All percent change figures compared to Ford USA sales for Q4 2023, unless noted otherwise
  • There were 78 selling days for Q4 2024 and 76 selling days for Q4 2023

Further Reading & Sales Reporting

Ford Authority founder with a passion for global automotive business strategy.

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