2025 Ford Maverick Wins Kelley Blue Book Best Buy Award

The Ford Maverick has been positioned as a value play since it launched, and even though the compact pickup has gotten pricer since then, it remains a solid choice among budget-conscious new vehicle shoppers. That fact has earned the Maverick a number of accolades over the years as well, including a 2024 Best Buy Award from Kelley Blue Book after topping the compact pickup segment. Now, the refreshed 2025 Ford Maverick has followed that up with yet another Best Buy Award for the new year, an accolade it has received for four consecutive years now.

The 2025 Ford Maverick has once again topped the compact pickup space in the Kelley Blue Book Best Buy Awards, which are handed out after KBB tests every new vehicle on sale in the U.S. The purpose of these awards is to highlight the vehicles that stand out from the pack in each segment in a variety of categories including safety, efficiency, technology, and value, to name just a few. It’s just the latest accolade for the 2025 Ford Maverick, however, which also received a Vincentric Best Value in America Award for the new year, too.

“Ford didn’t invent the compact pickup; it just reminded everyone how much Americans missed having the option,” KBB said of its selection. “The 2025 Ford Maverick provides light-duty pickup goodness in an attractive package with multiple personalities. Its compact size easily slips into parking spaces often too small for a full-size truck. Its lower ride height means loading the bed doesn’t require body-builder-size arms. The Tremor and FX4 packages give the Maverick legit off-road credentials without severe penalty to the truck’s fuel economy or its pleasant on-road driving manners. So good is the Maverick that it just nabbed our Compact Truck Best Buy Award for the fourth year in a row.”

“We test each vehicle in the market with the everyday driver in mind, and the Best Buy Award winners ultimately reflect true excellence among today’s new cars,” said Brian Moody, executive editor at Kelley Blue Book. “The team at Kelley Blue Book is committed to empowering car shoppers with the information they need to make confident purchase decisions and choose the car that best suits their individual needs. Along the same lines, our new podcast mini-series ‘Life in Drive’ brings a fresh, relatable perspective that encourages listeners to embrace their best selves, both on and off the road.”