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Craton Named Official Ford Performance Merchandise Vendor For Second Year

Craton Merchandise will help Ford Performance fans get kitted out for the 2025 season as one of the automaker’s official vendors for the second year in a row, thanks to a new line of clothing geared toward motorsports enthusiasts.

Ford Performance branded "Daytona Ferris Wheel" tee.

Craton is responsible for the production of all of the Ford Performance IMSA WeatherTech SportsCar Championship gear, which can be found on the IMSA shopping website. Available merch ranges from clothing like Ford Mustang GT3 branded shirts, hoodies, and vests to hats, vinyl decals, metal signs and blankets.

Fans looking who want to celebrate the Mustang GT3 in the Rolex 24 at Daytona will like the “Ford Performance Ferris Wheel Tee” offered by Craton, which features an illustration of the Dark Horse-based race car against a sunset backdrop with the famous Daytona Ferris wheel silhouetted against it. There’s also a bold Mustang Pony Tee showing the Mustang GT3 with the running horse logo behind it, along with a wide variety of Ford Performance team shirts plastered with racing stripes motifs.

“Motorsports fans never fail to show their passion, but capturing the look and feel of the Ford Performance GT3 program and the Ford Mustang has reached another level,” Thomas Craton, President and CEO of Craton Promotions, said in a press release. “From the time the team at Craton Promotions were entrusted with a line of officially licensed Ford merchandise, we’ve gotten a renewed taste of the way Ford Performance fans feel about the brand and are pleased to provide the apparel to them at the track and at home.”

Craton is no stranger to motorsports merch. Beyond its Ford Performance catalog, the company is currently responsible for IMSA gear featuring every race car on the grid, and even produces merchandise with a design featuring the American makes, putting Ford, Chevy, and Cadillac together beneath a U.S. flag.

Ford Performance has been expanding its merch line over the past few weeks to welcome in the 2025 racing season. After a stellar performance at the 2025 Dakar Rally, the automaker released a commemorative t-shirt and embroidered patch featuring the Ford Raptor T1+ desert racer. There’s also a new line dedicated to the Ford Bronco Stroppe Edition, bringing a fun, retro-inspired look to modern merchandise via the Baja Bronco Collection by Stroppe.

Fans of The Blue Oval can also peruse a wide variety of Ford Performance branded merchandise on the automaker’s website. New products for 2025 include colorful racing striped t-shirts, hats, and even mugs.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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