Each year, more than one study aims to break down the accident rates and other pertinent data as it pertains to specific automotive brands and models, which is typically interesting to see. For example, a study conducted by Insurify previously revealed that Ford Contour owners ranked among the top 10 of all models in terms of receiving a driving-under-the-influence charge, while Ford Bronco drivers also landed on that same list just last year, too. Now, in another new study, Ford drivers in general have ranked among the top 10 in terms of DUI rates as well.
This study comes to us from LendingTree, which found that Ford drivers tied with Chevrolet and Honda drivers for ninth place in terms of having the highest DUIs per 1,000 drivers at 1.72 – behind only Pontiac (3.11), BMW (2.57), Tesla (2.23), Ram (2.09), Jeep (1.93), Mazda (1.84), Dodge (1.79), and Audi (1.77). On the flip side, Lincoln drivers ranked fifth-best among 30 automotive brands with a score of 1.31, behind only Volvo (1.13), Hyundai (1.20), Kia (1.22), and Cadillac (1.27). The discontinued Blue Oval brand Mercury ranked eighth at 1.39 DUIs per 1,000 drivers, too.
To come up with these rankings, Lending Tree analyzed tens of millions of insurance inquiries from its QuoteWizard tool that were conducted throughout the duration of 2024. It then calculated the number of driving incidents per 1,000 drivers in all 50 U.S. states, whittling down those numbers to categories including accidents, speeding, traffic citations, and DUIs. Ultimately, these results highlight specific brands that are likely going to be cheaper or more expensive to insure, based on their individual incident rates.
“People who drive these vehicle makes are likely to get slightly cheaper insurance rates than those with higher-incident vehicles,” said LendingTree auto insurance expert and licensed insurance agent Rob Bhatt. “That said, other factors come into play. Your car’s market value is another factor that impacts your insurance cost. If you total your car and have collision coverage, your insurance company has to pay you your car’s value, minus your deductible. Higher value cars tend to cost insurance companies more, and these are the types of costs that are often also reflected in your rate.”
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