Ford Drivers Safer Than Two Thirds Of Motorists From Other Brands

As most are well aware, pretty much every automotive brand in existence has some sort of stereotype attached to it – most of them stemming from the types of folks that tend to drive those types of vehicles and/or specific models. That includes, of course, how safe or reckless people tend to drive, and there are a few brands out there that have developed unsavory reputations in that particular area. Turns out, that doesn’t apply to Ford drivers in general, as a recent study found that the majority of them are actually pretty good at that sort of thing.

This study comes to us from LendingTree, and is based on insurance inquiries pulled from the company’s QuoteWizard tool, obtained throughout the entire course of the 2024 calendar year for 30 different brands, which had the most inquiries over that time period. When that data was analyzed, LendingTree found that Mercury drivers are actually the safest on the road, experiencing 18.63 incidents per 1,000 drivers in the U.S. last year, which is around one-half the rate among Tesla drivers (36.94 incidents per 1,000 drivers) – and ranking it ahead of both Pontiac (19.72) and Cadillac (20.75).

As for Ford drivers, they tied for tenth place with Chevrolet at 25.60 incidents per 1,000 drivers, beating out the vast majority of other auto brands in the process. Ultimately, if nothing else, these results highlight specific brands that are likely going to be cheaper or more expensive to insure, based on their individual incident rates.

“People who drive these vehicle makes are likely to get slightly cheaper insurance rates than those with higher-incident vehicles,” said LendingTree auto insurance expert and licensed insurance agent Rob Bhatt. “That said, other factors come into play. Your car’s market value is another factor that impacts your insurance cost. If you total your car and have collision coverage, your insurance company has to pay you your car’s value, minus your deductible. Higher value cars tend to cost insurance companies more, and these are the types of costs that are often also reflected in your rate.”