The very last North American Ford Edge rolled off the assembly line at the Oakville Assembly plant in Canada back in May 2024, marking the end of an era. Between 2007 and 2024, Ford built a grand total of 2,609,545 Edge crossovers in total, and even though the North American version has been officially discontinued, it remains quite popular with critics and consumers alike. Interestingly enough, the Ford Edge was also very popular among fleet customers in 2024, too.
According to Ford’s Q4 2024 earnings report, the Ford Edge actually had the highest fleet sales of any retail Blue Oval model, in fact, with a little less than 40 percent of its overall sales going to Ford Pro customers. That figure was higher than any other model in Ford’s lineup, with the Expedition and Explorer ranking behind it at sub-30 percent in each case. It’s certainly an interesting data point, given the fact that we typically think of the Ford Edge as a strictly retail product, and yet, it’s clear that fleet customers gravitated toward it as well, whether they be car rental businesses or something else entirely.
Unfortunately for both retail and commercial Ford Edge customers, that model’s discontinuation means that they won’t be able to find new examples of the crossover sitting on dealer lots for much longer. As Ford Authority reported recently, there were 2,400 Ford Edge crossovers in gross dealer stock at the end of last month, which is the lowest total of any model in the automaker’s lineup. This number has fallen considerably over the past few months, as it stood at 17,800 at the end of June, 13,800 units in July, 8,100 units as of the end of September, 4,300 units at the conclusion of November, and 3,000 in December.
After originally planning to build two all-electric three-row crossovers at Oakville, The Blue Oval will instead produce the Ford Super Duty at that plant starting in 2026, in addition to the Kentucky Truck plant and the Ohio Assembly plant.
Comments
I would have loved to have seen a Hybrid Edge AWD offered instead of just dropping a very successful line of vehicles for two years + of no production.
What a shame to drop the Edge. I sure see a lot on the road….I wonder where customers will go to find a suitable replacement.
To answer DS’s question: The Honda Passport IMO is a good (not great) replacement for the Edge. Probably what I will get in about a year when I replace my Edge. I really wanted another Edge, but some genius is trying to kill Ford.
Killing Edge is another bad call by Ford’s strategy and finance community, as bad if not worse than killing Fusion.
As a mature product, Edge quality/reliability should be good; it still looks good, has a great interior package and competitive powertrains. With a styling tweak, higher quality interior trim, more sound insulation, better shift quality, and a hybrid powertrain, it would be a solid seller in this era of EV-rejection and sticker shock. Instead, many of those Edge customers will head elsewhere, never to return. Our 2019 Edge may be the last Ford we ever own.
Hope they bring over the Everest to replace it.