When the Ford Maverick launched for the 2022 model year, it became an instant success – attracting a large number of young car buyers in the process – at least part of which was influenced by a wildly successful TikTok campaign that gave users the ability to apply an augmented reality version of the compact pickup to their videos. That little gimmick led to thousands of videos being created that generated billions of views, in fact. Now, a new Ford Explorer EV TikTok travel series is aiming to replicate at least a portion of that success for the newer crossover.
According to Creativebrief, Ford Ireland has partnered with travel influencer Kevin Penrose to create a new series dubbed Single Charge Road Trips: Ireland Edition, which involves Penrose driving a Ford Explorer EV on a road trip across Ireland in the very first installment. During that trip, Penrose shows off some beautiful scenery while also working to dispel the notion that EVs don’t make good road trips vehicles, in general, as he manages to drive the Explorer EV through County Mayo, County Sligo, and County Donegal on a single charge.
“Our goal here is to help make Ford synonymous with electric vehicles by building buzz in highly engaged communities,” said Gabriel Marchi, head of the creative studio Bodega London that created this concept. “We were already fans of Kevin’s content and loved how he brought a fresh take on Irish adventures and travel, meaning he was the perfect creator to share the pen with in doing just that. After all – he was the expert – so we fully trusted him to plot out a driving route that would both be entertaining, show range, while keeping it under one charge.”
@kevin_penrose_ AD | Introducing #SingleChargeTrips: Join me as I team up with @forduk to explore stunning locations in Ireland with just 1 EV charge in the middle of winter. In this series, I’ll drive from Dublin to three different counties in Ireland and explore some of my favourite spots with the Ford Explorer. Save this reel for your next trip to Westport, Co.Mayo 🍀 📍ITINERARY • Sea Swim at the point • Food and coffee The Creel, Westport • Hike at Croagh Patrick • Stay at ÈALÚ Escape #fordexplorerer #ireland #exploreireland #discoverireland #bestofireland #ad ♬ original sound – kevin_penrose_
This particular effort is an important one for The Blue Oval, which recently scaled back production of the Ford Explorer EV and Capri EV at the Cologne Electric Vehicle Center in Germany amid weak demand. Previously, the automaker launched a Ford Explorer EV ad campaign dubbed Charge Around the Globe that covered travel influence Lexie Alford’s trip around the planet in that model, too.
No Comments yet