In both the UK and Europe, new vehicle shoppers have long gravitated toward the Ford Puma, a small crossover that has a lot to offer in terms of value, efficiency, and utility. The Puma has remained at or near the top of the sales charts in both of those places essentially since it launched, and that was certainly the case throughout the course of 2024 as well. In fact, the Ford Puma wrapped up last year as the UK’s best-selling vehicle overall, and it was also among the top 20 best sellers in Europe, a trend that continued in the first month of 2025.
According to new data from JATO Dynamics, the Ford Puma ranked 19th on the list of the best-selling new vehicles in Europe in January 2025 after moving 10,499 units in the region last month – though that does represent a 21 percent year-over-year decrease, one of the largest among this group. The Dacia Sandero continued its reign atop the sales charts at 21,309 units – a 15 percent decrease – while the Volkswagen Tiguan was the biggest mover as it enjoyed a 45 percent sales increase and recorded 15,330 sales, good enough for eighth place.
As for the overall European new car market, is experienced a decline of 1.9 percent versus January 2024, closing out the first month of 2025 with 993,068 sales in total. ICE vehicles suffered the largest drop at 10 percent, followed by plug-in hybrids at a six percent loss. EVs, on the other hand, saw their sales soar by 38 percent year-over-year to 166,000 units, even though Tesla suffered a 45 percent decline versus last January. At least part of that phenomenon can be blamed on Chinese vehicles, which enjoyed a 52 percent increase to 37,134 units.
“The market saw significant year-on-year growth in December 2024, largely due to the implementation of incentives and last-minute deals towards the end of the year. The removal of these has contributed to the decline in the number of passenger car registrations,” said Felipe Munoz, Global Analyst at JATO Dynamics. “The solid performance of BEVs is particularly impressive given the significant dip in sales that Tesla experienced in January. It’s not unusual for sales to drop just before a new generation or an updated model is introduced to the market, as the brand reduces the production of the existing model in anticipation of the new release. This is likely to be what Tesla is experiencing before it rolls out the refreshed version of the Model Y, after which it can expect to see sales pick up again.”
Comments
The Puma’s place in the sales chart is nothing to write home about, it is quite disappointing considering it is one of Ford’s best sellers in Europe. Why? Why isn’t it up there with the best, especially after just being refreshed. My biggest disappointment with the car is the interior quality, full of hard plastics. What could have been the best in class with a super interior ruined by cost factors. I would pay more for a better quality cabin for sure.
Why not build an EV version in the USA?