Ford has historically enjoyed tremendous success in Vincentric’s Best Value in America Awards, which are handed out after that company performs a cost of ownership analysis using eight factors – depreciation, financing, fuel, insurance, fees and taxes, maintenance, repairs, and opportunity cost. These awards are then presented to vehicles that have lower than expected ownership costs compared to the competition, and in the 2025 installment of these accolades, Ford trucks won big.
In fact, Ford took home the honor of “best truck brand” in the 2025 Vincentric Best Value in America Awards, which is the ninth time it has been bestowed with that particular honor. In terms of individual awards, the Ford Maverick Hybrid took home the win in the small/mid-size pickup space, the F-250 Ford Super Duty won a Best Value in America Award in the full-size 3/4-ton segment, and the F-350 topped the full-size one-ton segment this time around.
“Ford’s award-winning trucks were all returning champions in their segments,” Vincentric said of its selections. “Most notably was the F-350, which won the Full-Size One-Ton Pickup segment for an impressive tenth time. The F-250 was close behind with its fourth consecutive and seventh overall win for Full-Size 3/4-Ton Pickup, while the Maverick Hybrid won Small/Mid-Size Pickup for the second year in a row.”
“Ford trucks have been part of the daily lives of hard-working Americans for generations,” said Steven Lee, Ford Pro Senior Brand Manager. “This award from Vincentric reaffirms what our customers have always known: whether it’s the versatility of a Maverick Hybrid for everyday tasks or the power of an F-350 Super Duty for heavy-duty towing, they’re getting the exceptional value and dependability they need.”
“The Vincentric Best Value in America Awards use an unbiased, data-driven analysis that is designed to give insight to consumers who are looking to purchase a new vehicle,” said Vincentric President, David Wurster. “There are many different factors that impact the cost and value of a vehicle. Our awards take a comprehensive look into these costs to identify smart choices for the consumer market.”
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