New vehicle prices have skyrocketed in recent years, which has left prospective shoppers with a massive dilemma – especially if they’re looking to finance that purchase at current, higher interest rates. Now that inventory has increased as well, automakers are facing the same sort of problem – affordability – which is front of mind when it comes to most consumers these days. Ford has been keen to note that it’s working on offering more affordable vehicles in the near future, but in the meantime, it’s also now touting the fact that it already has two of them in the lineup – the Ford Maverick and Ford Bronco Sport.
On its website, The Blue Oval has added this particular image showing the 2025 Ford Maverick and Bronco Sport, telling its customers that they can indeed “plan big, without breaking the bank,” given the fact that both have MSRPs that start under $30,000. The 2025 Ford Maverick does indeed start out at $26,550 without destination charges included, but it’s worth noting that the Bronco Sport’s MSRP of $29,995 easily crests that mark with the same mandatory fees added.
Regardless, this new statement is an important one as Ford works to offer its consumers more affordable models moving forward. As Ford Authority recently reported, The Blue Oval plans to increase production of its affordable models and trims in the interim. “We want to show customers who want to shop under $30,000 that Ford has two amazing products in that price range and you don’t have to compromise your lifestyle,” said Andrew Frick, president of Ford Blue.
At a recent meeting with dealers, the automaker also reportedly made it clear that it’s “laser-focused on affordability. Ford has a robust plan for the entire consumer base,” though it’s unclear what those plans consist of at the moment. However, as Ford Authority reported last summer, the automaker could bring a variety of entry-level models back to its lineup across the entire globe in the coming years.
Comments
Under $30K is considered affordable and neither are, decently equipped. More hot air.
It’s all fine and well, and I agree that Ford needs more affordable options, but I just built a bone stock Subaru Outback for ~$26k. AWD, 5-Star Safety Rating and scratching my head wondering why anybody would buy a Ford. Really, outside of brand loyalty and “buy American” old heads, what does Ford offer that you cannot get more affordably elsewhere?
Aside from the F-150, Super Duty and Ford Performance products I’m all set.
EDIT: Subaru Crosstrek, not Subaru Outback. $25,810.
A 2025 Subaru Outback base model starts a $29010
Excuse me, Crosstrek. $25,810.
A Maverick is going to hold a lot more cargo than a Crosstrek. But yes, Ford needs something to slot in below the Maverick.
Plug-In hybrid Maverick AWD with 4K towing. Then use that platform and swap in a van body. Now that’s a hit.
Laser focused on more affordable vehicles that’s why the 2025 Maverick $3000 more than a 2024. Farley really most think the public is dumb.
I remember consumer reports complaining that the old Ford Rangers and I quote
“Rode and drove like a truck.”
We have automotive journalists to thank, and the guys who decided they’d raise a family in a 4 door Tacoma to “stand out” are too. Biggest complaints of both parties? The truck was “too small and didn’t come with four doors. Lacks tech features found in most other trucks like Nissan and Toyota.”
In other words! People didn’t want small and affordable.
Darn. Sucks when you get exactly what you ask for.
What a load if you option the Maverick with the 2.0 ecoboost instead of the hybrid engine the price rockets to $29,995 with out the $1595 .00 Destination charge. I guess that’s affordable for a multi millionaire like Jim Farley but not for the rest of us.
Buying used saves more money than complaining about cost.
Not the case with a maverick, things are holding their value better than anything I’ve ever seen.