Mercury Drivers Are The Safest In America

The Mercury brand is one that has a fairly rich history after Ford Motor Company added it to its portfolio for the 1939 model year. After that debut, Mercury hung around until 2011, effectively serving as something of a bridge between the mainstream Ford brand and the more luxurious Lincoln brand. Of course, The Blue Oval churned out a lot of Mercury vehicles over its 70+ years in operation, and many of them are still on the road today – and as it turns out, folks that own them are apparently the safest drivers of any brand, too.

According to a recent study from LendingTree, those behind the wheel of a Mercury model in the U.S. experienced 18.63 incidents per 1,000 drivers last year, which is around one-half the rate among Tesla drivers (36.94 incidents per 1,000 drivers) – and ranking it ahead of both Pontiac (19.72) and Cadillac (20.75). This is the second straight year Mercury drivers have experienced the lowest incident rate of any brand, though it did increase a bit versus last year’s rate of 15.82.

This particular study is based on insurance inquiries pulled from LendingTree’s QuoteWizard tool, obtained throughout the entire course of the 2024 calendar year. LendingTree analyzed the 30 brands with the most inquiries over that time period, too. Ultimately, if nothing else, these results highlight specific brands that are likely going to be cheaper or more expensive to insure, based on their individual incident rates.

“People who drive these vehicle makes are likely to get slightly cheaper insurance rates than those with higher-incident vehicles,” said LendingTree auto insurance expert and licensed insurance agent Rob Bhatt. “That said, other factors come into play. Your car’s market value is another factor that impacts your insurance cost. If you total your car and have collision coverage, your insurance company has to pay you your car’s value, minus your deductible. Higher value cars tend to cost insurance companies more, and these are the types of costs that are often also reflected in your rate.”