Back when the Ford Ranger was classified as a compact pickup, it was a very popular entity among commercial fleets, who appreciated that model’s utility and low price of entry. The Ranger wound up returning to the U.S. as a mid-size pickup in 2019, but the Ford Maverick debuted in 2022, effectively bringing a compact pickup back to The Blue Oval’s lineup. Thus, it isn’t terribly surprising to learn that a lot of fleet customers purchased Ford Maverick pickups last year, though most of its sales still went to retail buyers, anyway.
According to FoMoCo’s Q4 2024 earnings report, less than 20 percent of Ford Maverick sales in 2024 went to the Ford Pro commercial-focused side of the business, versus the more than 80 percent scooped up by retail buyers. That percentage of Ford Pro sales is actually among the highest of the regular Ford Blue lineup, which was led by the Ford Edge at under 40 percent. Even more impressive is the fact that the last North American Edge rolled off the assembly line at the Oakville Assembly plant in Canada back in May 2024, after which it was discontinued for that region.
The Ford Maverick isn’t currently offered in what would be considered an official fleet spec, but it’s clear that the affordable compact pickup remains pretty desirable among those types of customers, regardless. This is also true of models like the Expedition, Explorer, F-150, and even the Mustang, too. However, certain other models – such as the Ford Bronco – weren’t quite as popular with Ford Pro customers.
Rather, the Ford Bronco accounted for less than one percent of the automaker’s Ford Pro sales in 2024, ranking it at the bottom of the pack in that regard. There is reason to believe that the Bronco could wind up becoming more of a useful tool for fleets in the future, however. Much like some other off-road-focused SUVs that are offered in commercial variants, the Bronco lineup has long been rumored to be in line for an expansion that would add a “work” model to that mix, as Ford Authority reported back in May 2023.
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Hey Ford !!! Well, the new has worn off … Mavericks at close to $29K aren’t selling. Like with everything else Ford’s leadership touches you couldn’t leave the Maverick, what started out as a $20K vehicle (Maverick XL) that only needed cruise control to be complete for me, I wanted one, but waiting a year wasn’t in the cards. Today a Maverick XL with a trailer hitch and a bed Matt (my needs) is close to $27K … if you can find one. And to top it off … you still don’t have a weather proof cargo cover from the factory, or at least a pickup type tool box.