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Next-Generation Ford F-150 Launch Pushed Back To 2028: Report

Historically speaking, the Ford F-150 has been pretty easy to predict in terms of when the popular pickup receives a refresh and a redesign. For the past couple of generations, the F-150 has been treated to a redesign every six years, with a refresh occurring halfway in between, or every three years. However, it now looks like the next-generation Ford F-150 is set to break that cadence, as a new report indicates that it has been delayed from its previously-planned launch date set for the 2027 model year following its last redesign in 2021.

A photo showing the exterior of the 2024 Ford F-150 from a front view.

According to Crain’s Detroit Business, Ford has reportedly informed its suppliers that it will delay the launch of the 15th generation Ford F-150 – which is code-named P736 – by at least one year, from 2027 to mid-2028, in fact. This means that production of the current, P702 model will be extended by one year as well. It’s unclear why Ford decided to push back the launch of the next all-new F-150 – something that’s common in the automotive world, but not with a model as popular as that perennially best-selling pickup – but the automaker declined to comment on the matter, as one might expect.

This news follows a pair of pushbacks for the next-generation, all-electric Ford F-150 that have occurred in recent history, too. The next version of what may to may not continue to be called the Lightning (P800) was first delayed at the under-construction, BlueOval City Tennessee Electric Vehicle Center, from 2025 to 2026, back in April of last year. Just a few months later – in August – Ford announced that the all-new F-150 EV wouldn’t arrive until 2027, however.

A photo showing the exterior of a 2024 Ford F-150 from a rear three quarters angle.

At that time, Ford announced that it made this decision as it works to take consumer feedback and use it to produce a better product, all while taking advantage of quickly falling battery prices as the market continues to take shape. Earlier this month, Ford also reported opted to scale back its production plans at the Tennessee Electric Vehicle Center. The site will now produce “less than 100,000” next-generation Ford F-150 EV pickups when it comes online in 2027, which is a third of the previously-planned output of 300,000 units annually.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. This is Ford’s cash cow, but those BoyRacers are so much more important! I’m beginning to think Ford will be history by 2028.

    Reply
    1. Ok Sally

      Reply
    2. If tarrifs come into play, I wouldn’t doubt that…

      Reply
  2. The resident WHINER is back whining again. I think the last time was that you didn’t like the latest ‘exterior color’ choices. Yes, Ford will ‘go out of business’ for delaying an F150 launch by 12 months <– nonsensical drivel.

    Reply
    1. While I agree SCEco tends to be very negative, Ford is making seriously poor decisions. F-Series has been losing ground to GM and Ram. This article gives too much credit to the 2021 minor freshening. Fundamentally, the cab, box, frame, suspension, and basic design have changed very little from the 2025 all new model. Sure, headlamps, taillamp lenses and fender vents have changed, but there are several reasons why the competition is closing the gap… quality, ride, and price/value.

      Ford has regularly used minor and moderate changes when competition has made more substantive changes. Worse, Ford has done this on core, volume products throughout its history… Explorer, Taurus, Crown Victoria, Ranger, Expedition. As Alan Mulally said “No one deserves an uncompetitive vehicles.” I may not be word for word exact in this quote, but I’m sure you get the concept.

      Reply
      1. Ford just refreshed again for the 2024 MY.

        It’s not a secret that Ford has struggled with quality control and that launching a new platform, massively high volume vehicle with no quality spike is impossible for this company, especially with the purported fully-networked electrical architecture slated for the next gen. They even held back the 24MY vehicles (wisely) for additional quality checks the first few months of 2024.
        As far as the competition, none of them took the chance that Ford did with aluminum bodies and if you’ve driven a pre-2015 steel F150 back-to-back versus the current aluminum the 750 pound weight save is VERY apparent. The current truck has been pretty well refined and Ford should capitalize on profiting for as long as they can (considering 750K F-series were sold in 2023 and 765K in 2024) to insure the P736 is a FLAWLESS design and launch.

        Reply
        1. Fortunately, Failure Farley was not in charge of Ford Motor Company, when the transformation from steel to aluminum took place, otherwise the outcome would have been different.

          Reply
      2. Ram down 16% for MY 2024

        GM up 4%

        Ford up 2%

        Reply
      3. If it’s not broke, don’t fix it.

        What is broken of course is still longevity and price.
        I’m still running with a 2015 that’s starting to get transmission trouble, and I just learned I can’t even add fluid myself. When this thing does I’m not spending $50k+ replacing it with something I know won’t last.

        Reply
  3. Ford will be with us for a long time, no matter what one unhappy person says over and over.

    Reply
    1. It’s not ONE unhappy person, it’s MANY thousands. And this decision is being scooped by the media as the beginning of the end of Ford. It’s a VERY revealing decision. And Ford has been making terrible decisions for 15 years, but they continue and keep getting worse. I’m glad I don’t own its stock. I think many of you have blinders on, like Ford management. And the media is starting to wonder why Farley is still around. Finally. Time for the CEO revolving door at Ford to spin round again.

      Reply
  4. Had my 13 since new, now Ford no longer does RWD in high end models. See ya! Wake up Ford!

    Reply
  5. Ford is falling apart. They aren’t going anywhere, but they’re just losing ground.

    Reply
  6. Better to delay it than start delivering new vehicles not yet fully baked. Ford has had enough black eyes this decade, they don’t need or want a bungled launch of their cash cow.

    Reply
  7. Staying number one takes time and money.
    Ford has both. Competition is still pushing rusty bodies and 50’s engine technologies.
    People are realizing that ten years down the road you still have a good looking and working vehicle.

    Reply
  8. Do away with the ecoboost engines and bring back 300 cu in 6 cylinder. For base standard engine. Development of pushrod V8’s.

    Reply
  9. Probably to give it more time to include more hybrid options or range extenders

    Reply
  10. My positive take is that the F 150 delay is due to incorporating EREV capability using solid state batteries. Investors should just remain patient with Ford and SLDP, financial upside is on the way. I’ll just keep on collecting the F divi and motor my ’17 MKT w/ 130K miles across the country.

    Reply
  11. I think Ford is focusing finances on Blue Oval City and the next generation of battery manufacturing, my guess is SK ON solid state. After all there is a $5to6 billion dollar investment doing nothing until it’s online!

    Reply
  12. Maybe they delayed because they still can’t get anything more then BlueCruise 1.0 out the door for us F150 owners that paid 4 grand for a beta product.

    Reply
  13. the 2027 F150 is going to feel ancient. I’ve driven one since 2015 (current is a 2022) and lease is up in a few months. This is the first time I am strongly considering not getting another one, because it’s starting to feel stale and dated to me. Outside of adding the larger screen for 21 and some exterior tweaks, it’s essentially the same feeling truck for the last 10 years.

    Reply
  14. it been high time to totally redesign the truck….not just a facelift….body fenders interior and all…its dated looking same doors think will fit one 2014…body to…GM and Ram have done total redesigns…Fords is the oldest one around…still sell good…but others are catching up Gm outsells it when Chevy and GMC are included…

    Reply
  15. The F150 is so out of date it will be back in style in a few years.
    I had a 2021 Lariat and 4 recalls in 30 months. Nonsense when nothing really changes with the truck.
    I dealt it in 2024 as it had the 2.7 eco and now they are problematic apparently.

    Reply

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