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The Dyrt To Support Upcoming Ford Bronco Sport Ad Campaign

The Dyrt, a website that provides information about campgrounds in the U.S., has partnered with The Blue Oval as part of a new marketing campaign for the Ford Bronco Sport.

Photo showing a side view of the 2025 Ford Bronco Sport viewed from a front three-quarters angle. Dyrt has partnered with Ford to promote the Bronco Sport.

The collaboration will encompass three title partner integrations. The first is the State Parks Collection, which is a collection that will help campers discover and explore the top state parks in the U.S. The second is the Glamping Awards PR Program, which will help connect campers with destinations that blend comfort and accessibility to nature. Finally, Dyrt Alerts will deliver real-time notifications to campers when a new spot opens up at a sold-out campground, which enables campers to take advantage of popular destinations more easily.

“Ford Bronco Sport’s dedication to redefining what it means to be outdoorsy makes them an ideal partner for us,” said Dyrt CEO Kevin Long. “Together, we’re helping more people feel confident in exploring the outdoors, whether it’s a quick trip to a local state park or a spontaneous weekend getaway. By providing tools like Dyrt Alerts and detailed park guides, we’re giving campers more ways to discover and plan incredible adventures.”

The Ford Bronco Sport, touted as the “baby Bronco,” makes off-road performance more accessible to buyers. In fact, the off-road crossover is featured front and center on Ford’s website, promoted alongside the Ford Maverick pickup to attract buyers to its more affordable vehicles. Starting at $31,290 including destination freight charges (DFC), the base 2025 Ford Bronco Big Bend offers rugged performance at an approachable price point – although it is worth noting that the 2025 Bronco Sport lineup is pricier than the outgoing model.

The price jump isn’t unexpected, however, considering that the 2025 Bronco Sport debuted with a handful of changes, such as the all-new Sasquatch Package and modest styling updates. Production of the 2025 Bronco Sport is handled at the Hermosillo Assembly plant in Mexico, where operations began on November 11th, 2024. The rugged crossover only recently began landing at dealers.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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