mobile-menu-icon
Ford Authority

U.S. Ford Motor Company Sales Fell Six Percent In January 2025

Ford Motor Company sales dropped six percent to 142,944 units during January 2025 in the United States. Sales decreased at Ford and Lincoln.

FoMoCo Sales Notes – U.S. January 2025

  • Total Ford Motor Company sales during January 2025 decreased 6.3 percent to 191,531 units
    • Electric vehicle sales totaled 5,666 units, up 21.2 percent
    • Hybrid vehicle sales totaled 13,295 units, up 19.2 percent
    • Internal combustion vehicles sales totaled 123,983 units, down 9.4 percent
    • Truck sales increased 3.4 percent to 83,458 units
    • SUV sales decreased 16.2 percent to 57,087 units
    • Car sales decreased 36.4 percent to 2,399 units

A front three quarters view of the 2024 Ford Ranger lineup.

Brand & Model Sales

Ford sales decreased 6.3 percent to 136,474 units:

Lincoln sales decreased 7.4 percent to 6,470 units:

Sales Results - January 2025 - USA - Ford

MODELJAN 2025 / JAN 2024JANUARY 2025JANUARY 2024
BRONCO+21.93% 9,0567,427
BRONCO SPORT-4.57% 9,3729,821
E-SERIES-4.58% 2,9393,080
E-TRANSIT-79.48% 2301,121
EDGE-91.45% 6337,402
ESCAPE-9.06% 9,90210,889
EXPEDITION-15.48% 4,6205,466
EXPLORER-28.30% 13,50518,835
F-150 LIGHTNING-15.54% 1,9072,258
F-SERIES+22.16% 56,73746,444
HEAVY TRUCKS+31.34% 968737
MAVERICK-29.84% 8,73012,443
MUSTANG-36.38% 2,3993,771
MUSTANG MACH-E+172.51% 3,5291,295
RANGER+1,385.81% 4,502303
TRANSIT-43.04% 7,44513,070
FORD TOTAL-6.29% 136,474145,632

Sales Results - January 2025 - USA - Lincoln

MODELJAN 2025 / JAN 2024JANUARY 2025JANUARY 2024
AVIATOR-22.86% 1,4341,859
CORSAIR-18.14% 1,6832,056
NAUTILUS+19.22% 2,4252,034
NAVIGATOR-10.42% 9281,036
LINCOLN TOTAL-7.37% 6,4706,985

Sales Results - January 2025 - USA - FMC Totals

BRANDJAN 2025 / JAN 2024JANUARY 2025JANUARY 2024
FORD TOTAL-6.29% 136,474145,632
LINCOLN TOTAL-7.37% 6,4706,985
FMC USA TOTAL-6.34% 142,944152,617

About The Numbers

Further Reading & Sales Reporting

  • Ford Motor Company news
  • Running Ford Motor Company sales numbers
  • Ford Motor Company Q1 2022 sales reports:
    • Ford Motor Company sales Q1 2024 U.S.A
      • Ford Motor Company sales January 2025 U.S.A.
      • Ford Motor Company sales February 2025 U.S.A.
      • Ford Motor Company sales March 2025 U.S.A.
      • Ford sales Q1 2025 U.S.A. (Ford brand)
        • Ford sales January 2025
        • Ford sales February 2025
        • Ford sales March 2025
      • Lincoln sales Q1 2025 U.S.A.
    • Ford China sales Q1 2025
    • Ford Motor Company Canada sales Q1 2025
      • Ford Canada sales Q1 2025
      • Lincoln Canada sales Q1 2025
    • Ford Motor Company Argentina sales Q1 2025
      • Ford Argentina sales January 2025 (Ford brand)
      • Ford Argentina sales February 2025 (Ford brand)
      • Ford Argentina sales March 2025 (Ford brand)
    • Ford Motor Company Colombia sales Q1 2025
      • Ford Colombia sales January 2025 (Ford brand)
      • Ford Colombia sales February 2025 (Ford brand)
      • Ford Colombia sales March 2025 (Ford brand)
    • Ford Motor Company Brazil sales Q1 2025
      • Ford Brazil sales January 2025 (Ford brand)
      • Ford Brazil sales February 2025 (Ford brand)
      • Ford Brazil sales March 2025 (Ford brand)
    • Ford Motor Company Mexico sales Q1 2025
      • Ford Motor Company Mexico sales January 2025
      • Ford Motor Company Mexico sales February 2025
      • Ford Motor Company Mexico sales March 2025

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

Comments

  1. In a few months after the idiotic Trump tariffs take affect, they even drop more as Ford and others will be forced to increase their pricing even higher. Add in retaliatory tariffs from Canada and Mexico and it’ll be sorry time for the U.S. economy. Bend over and grab your ankles….the circus is back in town!!!

    Reply
    1. I’m actually not averse to another Great Recession because prices are way out of line to begin with but this makes it even worse. Great Depression? He’s just as dumb as a brick. It’s an epidemic. So are most auto execs.

      Reply
    2. The stock market is currently estimated to be 112% to 183% overvalued as it is. Warren Buffet is sitting on a record amount of cash, by about double from before. The Boomers are retiring and will pull/use up their investment dollars. The economy bends to the Boomers and always has because of how many of them there are. Demographics alone demand a reckoning in the economy. Everything has been skewed to what the largest and wealthiest generation in history can afford.

      The tariffs will be relatively short term pain for long term gain.

      Reply
    3. I will pay a little more to stop the invasion, its working already Mex sending troops to border.

      Reply
    4. You need to learn the art of negotiating. It sounds like you’re being educated by the liberal media. You’ll figure it out

      Reply
    5. Canada and Mexico already folded. The USA has the worlds largest economy. 70. Percent of Canada’s economy comes from the USA. You are a coward.

      Reply
  2. Maybe Fird needs a real Fusion model. A sedan with good performance. If Ford can’t do it KIA or H has my next car.

    Reply
  3. The only other sales results for January that I’ve seen are Hyundai and Kia and both had double-digit INCREASES. Not good, Ford, and it’s going to get a LOT worse, very quickly.

    Reply
  4. Or, to put it another way, total Lincoln sales were about 2/3 of the Bronco Sport. Someone needs to play John Wilkes Booth.
    OH…and bringing greater productivity to the US? Yeah, a really dumb idea.

    Reply
  5. Farley INSISTS on making nothing but boring SUVs and a Mustang that looks like a Camaro. Get Farley out of there. Ford needs new imaginative blood running things.o

    Reply
  6. Previous administration brought on high inflation and interest rates that stifled sales but Ford’s high pricing doesn’t help.

    Reply
  7. Trumps tariffs are already working Mexico is sending 10,000 troops to the border. If not in one month the tariffs are on again same with Canada. Now the Mustang prices are out of control, no wonder there almost the biggest decrease. Mustang E is 172% yup 172% down.

    Reply
  8. As long as Farley runs around and threatens (and actually does) cancel popular models, people will shy away from Ford vehicles. He has threatened to get rid of the Escape for a long time. He killed the Edge and the Fusion. He publicly criticizes Ford customers saying they are making wrong choices in their vehicles by not buying what he insists should sell – EVs. He has the typical left-wing liberal attitude – “I’ll tell you what you can have then you buy it”, instead of “I’ll build what you want, make it the best product I know how to build, and move Heaven and Earth to make it the way you want it”. Is the outcome we’re seeing any surprise?

    Reply
    1. It looks like the EV “fad” is going to run a little longer despite the oil industry’s bitch being the president. Unfortunately, Ford has few models to sell in the USA. An Escape or Focus sized EV would be popular. And no transmission to screw up.

      Reply
    2. “If I had asked people what they wanted, they’d say a faster horse” said somebody who would be building EVs today.

      Reply
    3. You are so absolutely right. Thank you. There’s something a bit less tangible. For a long time, Ford had the vibe of being a more friendly, down to earth car company. GM had sharper edges and Chrysler was trying to keep up. Farley and his predecessor pissed all of that image and goodwill away. Ford is now “we are going to give you what WE think is best, so deal with it”.

      Reply
      1. Excellent observation and spot on.

        Reply
  9. Farley’s bet on electric vehicles was was a huge mistake. He got way ahead of the non extent demand for EVs due to the lack of infrastructure to support them . Recaps have increased under him also. He needs to be replaced.

    Reply

Leave a comment

Cancel