While all-electric vehicles remain a bit of a controversial topic, in general, these days, most automakers still believe that this type of powertrain is still the future, regardless – even if it might take a bit longer to get there than previously expected. Politics have certainly played a role in the growing divisiveness over EVs, though perhaps not as much on a brand level. In fact, as Ford Authority reported yesterday, a recent study found that those who voted for Donald Trump and Kamala Harris in the U.S. Presidential election have essentially the same opinions when it comes to Ford – which is also true of The Blue Oval’s EVs, it seems.
This study – recently conducted by Dr. David Hill and Dr. Stephen White of the political polling firm Hill Research Consultants for the EV Politics Project – includes the results of a poll conducted across the U.S. shortly after the election, and aims to discover how citizens feel about electric vehicles, in general. The study polled a total of 600 voters from families with incomes of over $50k a year, and was designed to capture around two-thirds of presidential year voters in the new and used vehicle market.
Among those polled for this study that are serious about purchasing an EV in the next year or so, 76 percent have a favorable view of Ford, versus 24 percent who have an unfavorable opinion regarding that brand’s EVs. Those figures compared favorable to Volkswagen, which had a 73/23 percent favorable/unfavorable split, as well as Tesla at 63 and 37 percent, but all fell behind Toyota, which touts a 94 percent favorable versus 6 percent unfavorable split.
This is good news for Ford regardless, given its results in some other similar studies conducted recently. Back in 2021, one of those studies found that Ford was just the fourth-highest brand buyers would consider purchasing an electric vehicle from, while another conducted in 2023 ranked Ford fifth in that regard.
Comments
For Toyota to ‘score’ that high, and for the score to be that skewed considering they have very publicly delayed EVs in favor of hybrids mean it’s obvious the poll is bogus and there was a misunderstanding of what was being polled.
Why Toyota is better, when their first EV had problems, including wheels that can fall off?
There is nothing wrong with this poll, it reflects the general customer feelings about OEM’s, if you did this for ICE the results would be similar. It is also the reason that Toyota is being deliberately slow in introducing EV’s, so that the teething pains on design and operation and borne by the other OEM’s. As a new EV owner I find many Tesla owners are curious as to why I have Mustang Mach E and not a Model Y. Well besides the Z plan discount, the fact that Ford designed the car assuming a human would operate it, with all of the controls and vehicle info displayed for a live driver is what I like the best.
Agree, how could the company that was the last to produce EV’s score so high. People are brainwashed towards some brands. No cure for stupidity.
What very few there are. Serious EV buyers, that is. So who cares?
Why does Ford always show the charger installed outside? Could it be they are afraid they’re vehicles will catch on fire while charging?
The study polled a total of 600 voters from families with incomes of over $50k a year???
That’s 600 Voters???? Might make a LOT more sense to POLL “Thousands” of Voters to get a Bit more of an Accurate Outcome???? And….. Did I miss something??? Where were these Folks Polled at??? ACROSS THE U.S. ???? That’s approximately 11 People PER STATE??? Say WHAT??? And $50K a year???? How’s that Make any sense?? Boogas Article.
Why do you use so many question marks???????????????