The S650-generation 2024 Ford Mustang debuted to much fanfare, and yet, also a far higher price tag than the outgoing model. As such, sales softened over the course of the model year, and there’s still a decent amount of inventory left lingering on dealer lots. As a result, The Blue Oval just launched some new, rather robust incentives for the 2024 Ford Mustang EcoBoost and GT, which could help entice shoppers to take the plunge as 2025s have already arrived at dealers.
According to CarsDirect, 2024 Ford Mustang EcoBoost models now qualify for $1,000 in Retail Customer Cash, but the V8-powered GT gets double that amount – $2,000 – which is pretty notable given the fact that V8 pony cars typically don’t get incentives quite that robust in comparison to the I-4 examples. Regardless, the GT still starts out at a solid $11,000 more than the EcoBoost before the rebate is applied, so that might have something to do with the large variance.
These new Retail Customer Cash incentives are valid through the end of March, and should make leftover 2024 models a bit more attractive than going with a brand new 2024 pony car, too. This is especially true since the 2025 Mustang has received a couple of price hikes since its debut, too. When it launched late last year, the 2025 Ford Mustang EcoBoost only got $100 more expensive, but the GT increased by $2,700, and the Dark Horse was $3,745 pricier than before.
Then, in December, the 2025 Mustang was treated to another price increase, at least, for the V8-powered GT and Dark Horse. Both of those models are now $1,000 more expensive than before, which means that the cheapest of the bunch – the GT Fastback – now starts out at $46,560, while the cheapest Dark Horse will set one back at least $64,380. The GT Performance Package is $150 more expensive than before, coming in at $5,445, while the Bronze Appearance Package has gone up by $100 to $1,195. Those that want to choose their own brake caliper color will be paying an extra $150, too.
Comments
Refreshing. GM is increasing prices and slashing incentives, weekly.
Dark Horse is a pretty great car. Just not a pretty great 65k car. You’re in BMW 440i coupe, Porsche Cayman territory and while both this make do with less than 8 cylinders, they’re very sophisticated and extraordinary driving cars with way more brand equity than a Mustang. I’ve been a Ford guy for 60 years and generally a champion of the brand but no way I’m ponying up 65k+ for a day to day Mustang. The GT350R was a very special car at that price point. The Dark Horse is not that special.
Exactly and Dark Horse as a product really screams (hey what does AI say is cool and hip) instead of being creative.
Price wise a C8 is a much better vehicle in that 65+ range.
I still see 2 year old USED C8s in the high $70ks here.
My thoughts exactly! I priced out a well-equipped 2024 Dark Horse and it came to 81k and all of sudden there were some more interesting options on the table, and I’ve been a solid Mustang guy since 1992 and also a current owner of a S550 GT350.
If Ford would have made the Dark Horse more distinctive with more aggressive bodywork (gills and an extractor hood like the GT500 for example – give the people their testosterone!!!) and given the Dark Horse a more exclusive powertrain – a naturally aspirated 5.2 with CNC ported cylinder heads and say an 8k redline then there would have been more value. When the GT350 debuted, there was a 90-horsepower delta between the GT and GT350. When the GT350 went out of production there was still a 66-horsepower delta. Ford should have at least given the Dark Horse a 50-horsepower delta to help differentiate the GT and Dark Horse instead of 14-20 horsepower delta.
Frankly I blame the success on the Mach 1 which was more or less the successor to the GT350 with much less content for around the same price. What Ford learned was they didn’t have to put in nearly as much effort into an SE and get as much money.